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Prospect Experience Design

2013: The Year in Review

an Article written by Christopher Butler on December 17, 2013

...from building websites to building systems that help our clients attract, inform, engage, and now nurture leads utilizing the full ecosystem.” – Chris Creech, Senior Strategist   “Tema’s How to Identify Your Browser Version and Clear Your Cache is a...

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Publication

How to Avoid Scope Creep

a Publication written by Christopher Butler on December 11, 2012

...it sounds like this: “Can we have a slideshow?” “Absolutely!” “And can we have one on every page?” “Sure!” “And can we add as many images to them as we want?” “Of course!” “And can we make it so users...

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Article

Tags to the World

an Article published on June 30, 2008

...is basically an online alternative to browser-based bookmarks. %leftsidebar% #macro:bloglist,3066,tagging# When I save a page on del.icio.us I include a quick sentence to describe the page–otherwise I’d probably forget why I saved it in the first place. But in addition...

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Article

What's Good for Google is Good for the Gander

an Article written by Mark O’Brien on January 10, 2012

Google has made it simple for us. When talking about SEO, the only SE you really need to consider is Google. They have had over sixty- five percent of the organic search engine market share for the past ten years...

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Article

You're Probably Not the Authority on You

an Article written by Christopher Butler on January 6, 2011

...page) for that query. For example, “christopher butler web,” which returns a search results page on which the top result (as well as the third, fifth, sixth, and ninth) is me. If you get even more specific, like “christopher butler...

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Podcast

Yes, Wordpress is a Good Foundation for Your Digital Marketing

a Podcast hosted by Christopher Butler and Mark O'Brien on August 2, 2018

...just want to be able to have really, really fast turnaround on producing a page, then yeah, WordPress, there might be a little bit more of an upfront hurdle because it’s more robust. But, yeah, it’s more than adequate, but...

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Article

Email Marketing

Guest Post by Eric Holter: 6 Reasons Why Google’s Improved Flash Indexing Isn't an "Invitation"

an Article written by Christopher Butler on September 21, 2009

...site that either needs to be in Flash (web applications) or chooses to be in Flash should definitely adopt these practices. Meta Data: One of the most important SEO practices is thinking through page specific meta data like browser titles...

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Article

When Reading Habits Change, Writing Habits Must Follow

an Article written by Tema Flanagan on October 23, 2012

...for a minute. It means that the way you write (in terms of length and structure), as well as the way a page is formatted and designed, matters just as much, if not more, than what you write–at least insofar as you...

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Article

Video Just Got Easier

an Article written by Christopher Butler on November 30, 2008

...recommend is first converting them into Flash Video format (.flv). This way, the videos can be stored in a central location in the database and then matched to a Flash Video player file on any page template as they are...

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Article

CRM

Web Development Quality Assurance

an Article published on February 16, 2009

...links and cross-browser incompatibility. Important Functionality includes broken page templates, bad page security and blank or missing pages. General Usability issues include poor or missing SEO data, text legibility, inconsistent navigation and so on. Once the QA report is compiled,...

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