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Article

Four Barriers to Online Advertising for Agencies

an Article published on December 16, 2016

...Content, Sponsored InMail, Dynamic Ads, Display Ads, and Text Ads. And what’s going on with Facebook? You can boost your posts, promote your page, get video views, raise attendance at an event, increase conversions on your site and more. Even...

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Article

Prospect Experience Design

Stop. Look. Listen.

an Article published on January 23, 2014

...Biggest Fan. It was part of a Newfangled recommended reading list and, among all the books on the list, it seemed like the one that most applied to me. I thought so because it coincided with a friend of mine...

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Article

Advice for New (Website) Parents

an Article published on April 3, 2014

I know it’s only April, but 2014 has already been a pretty momentous year. The Internet turned 25; my wife, Eliza, and I had our first baby; and I had my one-year anniversary as a project manager at Newfangled. Over...

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Content Strategy

Confessions of a Former Client—Top Lessons of the Newfangled Digital Marketing Method

an Article published on January 2, 2019

I have been where you are going. I have sat in your seat at the conference room table and advocated for a new way forward. As a former business development leader at a creative firm (and a former Newfangled client),...

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Article

The Talk Bubble is About to Pop, Part 2

an Article written by Mark O’Brien on July 26, 2010

...write a pair of blog posts (here’s Chris’s) about our thoughts on this topic–so here’s my take. I’m the guy that, among a few other duties, has to sell “Newfangled” each day. One thing I’ve always really enjoyed about my...

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Article

Email Marketing

A Look at Our Lead Qualification Process

an Article published on October 6, 2015

A phrase you’ll often hear if you hang around the Newfangled office is “highly-qualified leads.” It’s a term we talk about with all of our clients, and our goal is that, through working with us, we will help our clients...

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Podcast

Content Strategy

Proofreaders Versus Editors

a Podcast hosted by Lauren O'Brien on April 16, 2018

...mainline of … Not the mainline of defense, but they are the point person when it comes to liaising between their firm and Newfangled. And so they tend to review all the content before it gets published. But mostly just...

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Article

Some Thoughts on Running an Agency's Social Media Account

an Article written by Tema Flanagan on May 19, 2014

I started managing the Newfangled Twitter account just before Christmas this past year. For several years leading up to that time, our Twitter handle had been very ably managed by our Creative Director, Justin Kerr. But since I was in...

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Article

Content Strategy

Content Styling Tips: Using Newfangled's CMS Formatter Tool

an Article published on July 10, 2012

This fourth installment of “Content Styling Tips” will focus on the formatter toolbar, an important part of Newfangled’s content magagement system which allows our clients to style their site’s text and images. Since the formatter toolbar gives you the most...

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Article

Newfangled Heads for the Hills!

an Article published on September 15, 2008

As we do every year, Newfangled spent the last three days on retreat. We rented several cabins outside of Saluda, NC and had a great time eating, drinking, singing, swimming, hiking, and all around enjoying each others company. Heres a...

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