Search Newfangled

Article

One more year of human progress...

an Article written by Christopher Butler on September 1, 2010

...my first day was on September 1st, 2005, I marked my 5th anniversary with a review with Mark on July 1st, ending my first year as Vice President of Newfangled. Around that time, I was thinking about the future of...

Read Now About

Service

Content Development

a Service published on May 22, 2019

...them than they do. Unsolicited comments like that are the bar we set for ourselves — and we take pride in hitting that mark consistently. How it Works Our model is interview-based, so the content is derived solely from your...

Read Now About

Article

Prospect Experience Design

Casual Fridays: The New Newfangled.com (and Good Platform Curation)

an Article written by Christopher Butler on November 7, 2014

It’s been a few months, but Mark and I get back into the swing of things this morning with a new “Casual Fridays” episode. We talk a bit about our new site, what’s going on “under the hood,” and also...

Read Now About

Article

How to Write a White Paper

an Article written by Tema Flanagan on June 11, 2019

...followed by the form to access the full content. When the user submits the form, the rest of the content is released inside of the existing web page on the site. From this page, the reader can not only consume...

Read Now About

Article

Prospect Experience Design

An Offline Information Architecture Exercise

an Article written by Christopher Butler on June 20, 2011

...index cards with the common page and content types that our typical agency clients’ websites need—the kinds of information that you’d expect to find on a content-driven, pull-marketing website. These would be the cards that the team would need to...

Read Now About

Article

Prospect Experience Design

Screencast: Using Keyword Data to Improve Your Site

an Article published on March 23, 2010

...Imitate > Predict Start with problematic keywords and their corresponding landing pages, and then focus on tweaking one page at a time. Imitate users’ experience when they use a specific keyword to reach a page.  What did they search for,...

Read Now About

Article

Prospect Experience Design

The Five Essential Prospect Engagement Points

an Article written by Christopher Butler on March 29, 2019

...forms on positioning pages should be arranged according to the flow of the page’s content. Opportunity forms operate as filters, which means that reading the page’s content should be considered a prerequisite of completing the form. This is why positioning...

Read Now About

Article

Prospect Experience Design

Maintaining Great Information Architecture Over the Lifespan of Your Website

an Article published on May 12, 2014

...typically doesn’t change very often, but you’ve just added a new service, and it needs to be showcased on the site. So, you add a new page and situate it in a way that makes sense in the site menu....

Read Now About

Article

Content 101

an Article written by Christopher Butler on October 31, 2010

...World” post is still on the first page, please take down your blog until you’re certain you can commit to it. It’s going to take a lot of time and perseverance to gain traction; don’t expect instant engagement. Oh, and...

Read Now About

Article

How Content Marketing Works for Agencies

an Article written by Mark O’Brien on February 7, 2012

...successful as a marketing site. The creative director happened to be in the room, and he challenged me on the merits of the site I showed, saying that he thought the particular page I displayed was boring and certainly would...

Read Now About