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My Love-Hate Relationship with Email

an Article published on December 10, 2009

...I can answer and get on with my day. The frustratingly best emails are the ones that feel like I opened up a James Joyce novel to a random page and started reading. I’m sure this email has some context...

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Twitter: Changing How We Read & Write Online

an Article published on May 8, 2009

...attention spans. Having everything broken down into convenient little 140-character bites will surely change the way we consume information online. I, for one, admit that it’s much more difficult to digest a multi-page news story now that I’ve grown accustomed...

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Three Tips for Simple Usability Tests

an Article written by Lauren Clarke on April 27, 2011

Thinking about performing usability tests on your website is probably extremely overwhelming. I mean, I was slightly overwhelmed when Chris simply asked me to help him conduct simple usability tests on our own site, and all I had to do...

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Finding Your Engagement Style: Listening

an Article written by Christopher Butler on March 2, 2011

...get-go by the presence of an empty page rather than a living, thinking partner. Like talkers, listeners might do well to start with what comes naturally—create an opportunity to have a conversation, and record it, either with video or audio....

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Meet Newfangled: Lisa DiIorio Smith

an Article published on February 3, 2015

...somebody to hold your hand. If you have an inclination to improve something on the web, do it. Put up a web page, start writing a blog, set up a Tumblr account and throw pictures at it. Just figure out...

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Email Marketing

The Newfangled Seminar: Building a Lead Development Ecosystem

an Article published on February 27, 2015

...in place, the results are in, and we’re looking forward to sharing this insight with you in just a couple months. If you’re interested in the Newfangled Seminar, head over to the seminar page to learn more and sign up....

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Why the Newfangled Seminar is Important for Your Agency

an Article written by Lauren O’Brien on March 2, 2015

...sounds like an event that would benefit you and your agency, check out our seminar page, where you can peruse the agenda, meet the speakers and explore the venue. I hope you’ll join us. You will immerse yourself in important...

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Prospect Experience Design

The (Somewhat Commoditized) State of Web Design

an Article written by Christopher Butler on February 16, 2015

...how pages look on phones and no time thinking about how the data got on the page. Look, I know that sounds harsh, but I’ve been saying that front-end web design is becoming commoditized for so long — and pointing...

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Creativity and Efficiency in Web Writing

an Article published on January 19, 2010

...not easily controlled. It triggers reactions that depend on the reader’s own feelings and experiences, rather than just the facts on the page; it asks to be unpacked in ways that can send the reader’s thinking off in other directions....

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Article

Prospect Experience Design

The Search for an Efficient, Effective Prototyping Tool

an Article published on February 26, 2015

...that they can easily understand. The prototyping phase is the experiential foundation for this vision and is the catalyst for moving forward in a way that gets everyone on the same page — which ultimately leads to a happy clients....

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