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Article

The Best Strategy for Moving Prospects Through Your Marketing Funnel

an Article published on April 16, 2024

...we’re going with all of this. The hierarchy of the effects model has been applied to countless marketing funnels. But while the terminology may vary, the thinking behind it remains consistent. At Newfangled, we use the following terms to describe...

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Article

Content Strategy

Can AI Content Be Extraordinary?

an Article written by Mark O'Brien on August 15, 2024

...writing arena — not a replacement for human creativity and insight. It’s about leveraging its strengths while compensating for its weaknesses.  Newfangled’s Innovative Approach to AI-Assisted Marketing Strategies Imagine this: a tool that doesn’t regurgitate facts or surface-level insights, but serves...

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Podcast

Finding Entrepreneurial Community

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 12, 2018

...can say. Lauren McGaha: Really? Chris Butler: It was so demeaning.I have to be honest. Lauren McGaha: Wow. Chris Butler: Like the feeling needy. I never felt needy at Newfangled. Mark O’Brien: Just one word comes to mind for me....

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Podcast

Content Strategy

Stop Obsessing Over Keywords

a Podcast hosted by Lauren O'Brien on January 25, 2018

Transcript Lauren Siler: Hello, and welcome to an episode of Consider This. I’m Lauren Siler. Holly Fong: And I’m Holly Fong. Lauren Siler: Welcome back, Holly. I didn’t scare you off the first time around, huh? Holly Fong: I was...

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Podcast

The Pros and Cons of Personalization

a Podcast hosted by Christopher Butler and Dave Mello on October 12, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-19-the-pros-and-cons-of-personalization Transcript Chris Butler: Welcome to the Newfangled Agency Marketing Matters Podcast, I’m Chris Butler. Dave Mello: And I’m David Mello. Chris Butler: And this is Dave’s first time on the podcast. Dave Mello: I know, it’s very exciting. Chris...

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Podcast

Content Strategy

Podcasting Behind-the-Scenes

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on September 13, 2018

...page. Lauren McGaha: Those will be their own blog posts. None of us is concerned about duplicate content here. Chris Butler: No. Lauren McGaha: Just so you understand, it’s okay to have an article about the same subject that you...

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Podcast

Content Strategy

Choose Your Content Types Wisely

a Podcast hosted by Lauren O'Brien on March 29, 2019

...the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Lauren McGaha: Welcome to Expert Marketing Matters. I’m Lauren McGaha. Holly Fong: I’m Holly Fong. Lauren McGaha: Holly, today we’re going to talk...

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Podcast

Should Your Website Have an "About You" Page?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 30, 2018

...or not you’re willing to publish an About You page, and to wrap it up here, I would say you should definitely write an About You page. Chris Butler: Totally agree. Lauren McGaha: That’s good advice. Chris Butler: Good idea....

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Podcast

Content Strategy

Making Your Message Meaningful to Your Prospects

a Podcast hosted by Lauren O'Brien on February 28, 2019

...listen to the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Lauren McGaha: Welcome to Expert Marketing Matters. I’m Lauren McGaha. Holly Fong: And I’m Holly Fong. Lauren McGaha: And Holly, I...

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Podcast

Content Strategy

How to Nurture a Purchased Email List

a Podcast hosted by Lauren O'Brien on March 27, 2018

Transcript Lauren: Welcome to Consider This. I’m Lauren McGaha. Holly: I’m Holly Fong. Lauren: Hey, Holly. Holly: Hey, Lauren. Hey, have you noticed at some podcasts at the end of it they said, “I’ve been like Holly Fong,” for example?...

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