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Article

Six Important Points to Remember About Content Entry

an Article published on August 25, 2011

...and images, if appropriate. The ideal looks something like the images in this blogpost. Of course if the page requires an image, like a product detail page might, we will have prototyped and built a slot in the back end...

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Article

Great Referral Traffic

an Article written by Christopher Butler on August 14, 2009

...traffic to that page tends to be less than 10 unique visits per day. However, the Smashing Magazine link directed 470 unique visitors to that page over the past two days. It’s not an overwhelming amount of traffic, but it’s...

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Article

Your Content's Qualitative Value

an Article published on July 16, 2010

...to leave the site after visiting those pages. What it’s not so good for showing is why those things are happening. Are people spending more time on a page because they’re engaged or because they’re confused? If a page has...

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Article

Strategy Sessions: Understanding Anti-Spam Laws CAN-SPAM and CASL

an Article written by Lauren O’Brien on May 18, 2015

...anti-spam legislation. Transcript Lauren: Hi there. Welcome to another installment of Strategy Sessions. I’m Lauren McGaha. Adam: I’m Adam Rightor. Today we wanted to talk about two laws: the CAN-SPAM Act, which is the U.S. anti-spam legislation passed back in...

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Article

Strategy Sessions: Choosing the Right Email Format for Your Audiences

an Article written by Lauren O’Brien on June 15, 2015

...Sessions. I’m Adam Rightor. Lauren: I’m Lauren McGaha. Adam: Today, we wanted to talk about email formats. We get a lot of questions about this. “Should I have a really design-heavy, image-heavy layout that looks beautiful or should I just...

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Article

CRM

Strategy Sessions: Which Salesforce Edition is Right For You?

an Article written by Lauren O’Brien on April 14, 2015

...Transcript Lauren: It’s Lauren and Chris, and we talk to a lot of people who are thinking of investing in marketing automation platforms, and a lot of the time, when we’re having that conversation, those people are also thinking of...

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Podcast

Launching and Promoting Your Podcast: Marcus dePaula Shares His Secrets

a Podcast hosted by Christopher Butler and Mark O'Brien on July 13, 2019

Is there an SEO of Podcasting? OK, so you’ve got your idea, format, recording set up, scripts, and first episodes put together. Now what? What’s the best way to get your podcast launched? How do you make sure that people...

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Article

The Impact of Pausing Your Content Strategy For The Holidays

an Article published on December 5, 2017

...get your database back on your site and engaging with more of your thought leadership. It turns your c-suite into thought leaders. And it is also especially important for SEO strategy. Your content plan and SEO strategy Search engine crawlers...

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Article

Keeping Your Site Safe from the Bad Guys

an Article published on January 27, 2009

...page and you visit that page with the malicious Javascript on it, the hacker can fetch the user’s cookie, and as most sites use cookie-based authentication, this means that the villain can now appear to be you on the vulnerable...

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Article

Design Guidelines for Agencies, Part 3: Preparing Photoshop Files for Web Design

an Article published on August 18, 2008

...well. Creating page templates will help you avoid having to lay out every page in the site. No matter how complex the site is you should be able to break it down into a handful of template pages (each with...

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