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Self Evaluation: Response to Bakers Common Struggles in Firms, Positioning

an Article published on November 14, 2008

...projects for their clients. We can say it so confidently that we choose to say it–in rather large type–on our home page. In a recent conversation with David it came to light that he actually thought our market was to...

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The Web of Tomorrow

an Article written by Christopher Butler on January 13, 2011

...missions. Beyond being scientifically groundbreaking, they dealt a significant blow to the American ego, one that was a catalyst for a ten year burst of scientific and creative work without which this web page, Newfangled, and much of contemporary culture...

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Prospect Experience Design

Meet the new Village Fertility Pharmacy!

an Article published on August 7, 2009

...took from the design of their original site was to do away with a traditional home page, opting instead to have two main sections that focus on the needs of Village’s two types of site users: Patients (pictured above) and...

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Creating CRM Efficiencies for Imprivata.com

an Article published on March 10, 2011

...content creation than managing its crm integration. Before the rebuild Prior to the rebuild, the client generated unique registration forms for every premium asset, then embedded those forms in an open HTML area of the resource details page. Once a...

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A Few Unique User Interface Approaches for Ecommerce Sites

an Article published on June 4, 2008

...steps, Gap has put all the steps into one flexible flash-driven application. You can edit any of your information without having to load a new page, or click back on your browser by using the simple edit buttons beneath each...

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Show Me The Money

an Article published on June 17, 2008

...an image, let alone $495.00. Heres my idea. Instead of sending me 3D glasses or a 45 page booklet on the history of the internet, the stock companies should take the money they blow on promotional mailings and lower the...

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Three Tips for Simple Usability Tests

an Article written by Lauren Clarke on April 27, 2011

Thinking about performing usability tests on your website is probably extremely overwhelming. I mean, I was slightly overwhelmed when Chris simply asked me to help him conduct simple usability tests on our own site, and all I had to do...

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Interview: Tom Diederich, Cadence Design Systems

an Article published on August 11, 2008

...Intuit’s online communities. CB: What makes Cadence a cut above its competitors? TD: Our new website puts community front and center – right on the landing page of cadence.com. I don’t think there is another company in our industry (or...

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Which Ads Bother You?

an Article published on August 15, 2008

...is higher. However, if I simply go to a website, even if I go there regularly, Im not certain that there will be any particular content Ill want to experience until Ive had a chance to scan through the page....

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A Recent Project Success: SwissArmyKnife.com

an Article published on September 3, 2008

...it floats above the page and offers 8 different categorical approaches to searching. The below example shows the options for searching within the watches category. Overall, this project went through without a hitch, which was a major relief given the...

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