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Article

Getting Feedback

an Article written by Christopher Butler on October 30, 2012

...of views each one received. If I choose a particular page from the list — “Checking Accounts,” for example… …we get a new screen that shows stats particularly for this page: the number of views this page has received, how...

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Article

How SEO Works

an Article written by Christopher Butler on December 31, 2010

...SEO that is well worth your time. With that in mind, look back at the differences between the page title and the title tag for this page. The page title is longer than I’d want the title tag to be...

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Podcast

Content Strategy

SEO - What's Changed and What's the Same

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on May 25, 2017

...Newfangled is that the title of this podcast is what hasn’t changed about SEO, but the first idea I threw out just to oversimplify a point was nothing about SEO has changed since 1999. When we talk about SEO, as...

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Podcast

Does Prototyping Still Matter?

a Podcast hosted by Lauren Clarke and Christopher Butler on July 6, 2017

...us on iTunes. If you do, please rate the podcast. That helps it spread around. You can find Newfangled at Newfangled.com. We hope to see you next time. Thanks a lot. Thanks, Lauren, for joining us. Lauren Clarke: Thanks for...

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Article

SEO

Using Google’s Core Web Vitals to Evaluate and Improve WordPress Performance

an Article written by Dave Mello on April 13, 2021

...to happen between a visitor requesting your page and that page actually loading. The server receives the request, returning the corresponding HTML. HTML production speed is critical. A cached page allows the server to respond with the cached HTML very...

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Podcast

Prospect Experience Design

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on December 7, 2017

...“Well wait a minute; we’re building this site that in theory, every other page is a more likely home page than the home page?” And I say, “That’s absolutely right.” Mark O’Brien: Yeah we try to burn into them to...

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Article

Content Strategy

This is The Best Way to Design Your Content Hub

an Article written by Christopher Butler on January 31, 2019

...choices affect the content displayed on the page as they use them. Content: The center of the page is typically reserved for the main contents of a page because that makes it easier for a user to quickly scan down...

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Article

The New Newfangled Website

an Article published on November 29, 2006

...not a very informative or memorable URLs. Our new site allows each page to be given a friendly file name. So, for example, the URL of this page is www.newfangled.com/new_website. These friendly file names add relevant words to each page’s...

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Article

Prospect Experience Design

This is The Best Way to Design Your Home Page

an Article written by Christopher Butler on January 3, 2019

An effective marketing website home page layout contains just four elements: positioning, work samples, testimonials, and expert content. The way you prioritize and arrange this information will have the greatest impact on the actions prospects take on this page. But...

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Article

What is your page's real bounce rate situation?

an Article published on June 15, 2010

...better sense of what the page’s bounce rate means by putting it in the overall context of traffic to that page. Going back to Site X, let’s take another page from their site, one that’s meant as a pathway to...

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