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CRM

3 Valuable Salesforce Features You Should Be Using

an Article published on May 13, 2015

...page layout editor from the Force.com set-up menu environment, by following this navigation path: Setup > Build > Customize > Object > Page Layouts. You’ll then click Edit next to the page layout you want to change. The page layout...

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Prospect Experience Design

This is The Best Way to Design Your Service Landing Pages

an Article written by Christopher Butler on January 17, 2019

A service landing page is a page that explains a unique service, discipline, solution or phase of work. A service landing page layout should include a brief explanation of three things: the problems it exists to solve how it solves...

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Prospect Experience Design

How the Right Design Will Turn Researchers Into Buyers

an Article written by Christopher Butler on August 22, 2016

...with you. While a researcher-focused call to action, like a subscribe form, is appropriate to prioritize on a blog post or Insights landing page, it isn’t on a Service page or a case study. You want to prioritize the buyer...

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Strategy Sessions: Developing Your Link Building Strategy

an Article published on March 23, 2015

...Strategy Sessions. I’m Lauren McGaha. Adam: I’m Adam Rightor. Lauren: We’re excited today to be talking about a few of more advanced techniques in SEO. We’ve posted a lot of information about more basic SEO techniques, but today we really...

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Search Engine Optimization Outlook: Trends for 2014

an Article written by Tema Flanagan on January 6, 2014

I have a confession to make: I almost always skip over articles that claim to offer the latest advice on improving SEO. It’s not that I don’t believe in the importance of SEO best practices, it’s just that advice around...

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Email Marketing

Success Stories: How one agency radically changed their business development results

an Article written by Mark O’Brien on August 25, 2015

The thing about Newfangled’s focus of working with agencies is that we get to work with some of the coolest, most interesting, and fun people on the planet. MJ Legault, co-principal of Origin (along with Danielle Kristmanson, who is equally...

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How the Newfangled Seminar Changed One Agency's Approach to Their Own Marketing

an Article written by Mark O’Brien on February 23, 2016

...that. Mark: Well thank you so much Angi, really good to see you on the camera and I can’t wait to see you in person in a few months. Angi: We’ll see you soon. Mark: Okay, great. Bye! Angi: Thanks!...

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Bounce Rate Recap

an Article written by Christopher Butler on September 7, 2010

...of all the other pages’ bounce rates. The marketing jive post points out that a page’s bounce rate is good or bad in terms of what the page’s purpose is. A campaign landing page with a bounce rate over 35%...

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Managing a Newsletter Campaign

an Article written by Christopher Butler on April 29, 2009

...that this person landed on the first page, “How to Write a Newsletter,” and quickly clicked to the third and fourth pages. After spending less than one minute among them, though, she clicked back to the first page and spent...

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Content Strategy

Doing More with Less

an Article written by Christopher Butler on September 30, 2009

...is the primary information that a search engine will look at when indexing and valuing the authority or relevance of a web page. It will appear at the top left of your browser for the page currently being viewed, and...

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