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Article

Website Lead Generation

an Article written by Mark O’Brien on July 3, 2012

...With Us) to the sidebar of every page of our site. That is all we changed. We did not add content; we did not tweak the SEO on the site; we did not drive any new people to our site...

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Podcast

Content Strategy

Making Your Message Meaningful to Your Prospects

a Podcast hosted by Lauren O'Brien on February 28, 2019

...This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at newfangled.com. Holly Fong: On your side of things, how...

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Article

7 Years

an Article written by Christopher Butler on September 1, 2011

       ^ That’s me in Providence right around the same time I started working at Newfangled. Today marks my seventh year working for Newfangled. In some ways, I can’t believe it has already been that long; in others, I can’t believe...

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Article

Prospect Experience Design

The New My.Newfangled.Com

an Article published on December 22, 2009

Two weeks ago, after much planning but with little fanfare, we rolled out the new My.Newfangled.Com! We previewed the new My.Newfangled.Com and explored how it fits into our overall website management strategy in our Coping with Complexity newsletter – but...

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Article

Prospect Experience Design

Web 3.0? Made with Metadata.

an Article published on September 21, 2012

...link from your individual posts to your author page on the same domain. Your on-site author page links to your Google+ profile (the URL that ends with /posts). Your Google+ page links to your on-site author page as a contributor....

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Article

Keeping Your Site Safe from the Bad Guys

an Article published on January 27, 2009

...page and you visit that page with the malicious Javascript on it, the hacker can fetch the user’s cookie, and as most sites use cookie-based authentication, this means that the villain can now appear to be you on the vulnerable...

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Article

How to Avoid Podcast Pitfalls on Your Website

an Article published on November 5, 2018

...intentional content aimed at being consumed by a site visitor reading the page. Doesn’t that seem intuitive? Yes, it likely does, but it’s easily forgotten. Rather than starting your page with the embeddable media player of your podcast episode, open...

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Article

Prospect Experience Design

Using the Prototype as a Guide for Content Entry

an Article published on May 19, 2011

Even though a website prototype is intended to primarily represent functionality and an information hierarchy, it is natural that we form expectations for actual page appearances. Of course, the realities of page design, content creation and content entry all affect...

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Article

Think Like a Searcher

an Article written by Mark O’Brien on January 17, 2012

...are optimizing, then ask yourself, “What phrase would I use if I were searching for this page on Google?” The resulting phrase is your thesis statement for that page, and it is what you should use as the foundational phrase...

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Article

Prospect Experience Design

Storytelling is the Future of the Web

an Article written by Christopher Butler on June 30, 2010

...is the page’s core purpose. Every additional widget or call to action on a page should either directly support or at least not overshadow it’s main point. Those that do not are more likely to distract your readers than help...

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