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Prospect Experience Design

Prototype to Site: Brahmin.com's Main Nav

an Article published on October 28, 2009

...any prototyping process, there will be some things that require stretching the imagination to envision. For this project, however, the design was one of the greatest driving factors, and we knew from the start what the general page structure would...

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Offline Thinking

an Article written by Christopher Butler on January 17, 2012

...think is important or might want to reference later, I’ll get all futurey and take a picture of the page with my iPhone, which eventually makes its way to my Evernote account. It doesn’t work every time, but ideally, the...

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Things I Wish I Could Tell Everyone About Analytics

an Article written by Christopher Butler on May 17, 2011

...not the only measurement you’re doing. But it should be the easiest part of your measurement regimen, exceeded in emphasis (and time spent) by deeper landing page analysis and user testing. Remember, keeping the pulse will tell you if something...

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Guiding Your Blog Out of the Wilderness

an Article written by Christopher Butler on March 31, 2010

...simply recording yourself speaking may allow you to develop good content much more quickly than struggling with words on a page. Once you’ve done this enough, your recordings could also be transcribed and turned into written posts. Even if you...

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The Future of Mobile (is the Web)

an Article written by Christopher Butler on May 24, 2011

...what “responsive” means as far as web design is concerned, a recent Design Shack article by Joshua Jackson provides a useful explanation—showing how responsive web design works by employing CSS media queries to reorganize page elements based upon the maximum...

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Fixing Bugs and the "Five Whys" of the Toyota Production System

an Article written by Dave Mello on February 17, 2014

...is an “office locator” page. There, an interface allows the user to first select a state, then a city, and finally see locations as markers on a map. Recently, the client reported that suddenly several states, when selected, were not...

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I Am The Average User

an Article written by Lauren Clarke on June 16, 2010

...on a page create visual cues for the user and make pages easy to grasp. Use conventions Conventions only become conventions if they work; they offer a sense of familiarity for the user and help make our sites self-explanatory. Break...

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Content Strategy

Adaptive Production

an Article written by Christopher Butler on October 5, 2012

...the functionality has changed, but how information is distributed on a particular page. So, even though the programming has been done, much of it might need to be redone. In fact, once you start a project like this, nothing really...

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Fast Cheap Intuitive, Part 2

an Article written by Christopher Butler on April 10, 2009

...to the page layout. I also designed my own cover after Katie told me that using a print-quality image for the cover would increase the quality dramatically over simply choosing colors and text in Lulu’s “cover wizard.” You can check...

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Tracking Downloads in Google Analytics

an Article published on March 2, 2010

...because these assets are downloadable files (as opposed to, say, on-page content), they are much more difficult to track. Google Analytics does not automatically monitor download links – however, there are many additional configurations you can add to your account...

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