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Article

Score a Content Touchdown

an Article published on September 27, 2010

...reinforce your brand, increase brand awareness, and bring in more sales and revenue.  The strategy helps define what type of content you are going to put on the page.  And then you can use tactics like a blog or newsletter,...

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CRM

Connecting Salesforce and QuickBooks with oAuth

an Article written by Dave Mello on March 16, 2015

...final token and finally redirect them to our test page: /*============================================================================= // // Function: OAuth_Step2_getFinalToken // /*=============================================================================*/ public pagereference OAuth_Step2_getFinalToken() { serviceObject = getServiceSettings(); String nonce = string.valueof(dateTime.now().getTime()/1000); String timestamp = string.valueof(dateTime.now().getTime()/1000); String tokenParm = apexpages.currentpage().getparameters().get('oauth_token'); String tokenVerifier = apexpages.currentpage().getparameters().get('oauth_verifier');...

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Self-Editing for the Nonprofessional Writer

an Article published on December 4, 2009

...any reading path other than the natural start-to-finish one should help with this. General tips and tools Print it out. It’s worth repeating, because it’s surprising how much that simple change can make an error jump off the page. Look...

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Your Profile is Not Private, and other Seemingly Obvious Things...

an Article written by Christopher Butler on April 13, 2009

It seems obvious, but it apparently took a California court to rule that you can’t cry “invasion of privacy” when people circulate what you’ve posted to your MySpace page. When I see things like this, I think, why on Earth...

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Prospect Experience Design

We Always Start Now...

an Article written by Christopher Butler on May 26, 2015

...done that on the printed page; now we’re doing it on the screen. Somehow, we made that transition. And really, it wasn’t just one, was it? It was the steady accumulation of many smaller transitions. Being a designer today is...

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Inbound vs. Outbound? How about both?

an Article written by Mark O’Brien on October 13, 2015

...to both create more content, and increase your email list.   A key metric we’ve observed is that an agency will receive roughly 17.5 visitors per month on average for each page on their site that has at least 500...

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My Love-Hate Relationship with Email

an Article published on December 10, 2009

...I can answer and get on with my day. The frustratingly best emails are the ones that feel like I opened up a James Joyce novel to a random page and started reading. I’m sure this email has some context...

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Creativity and Efficiency in Web Writing

an Article published on January 19, 2010

...not easily controlled. It triggers reactions that depend on the reader’s own feelings and experiences, rather than just the facts on the page; it asks to be unpacked in ways that can send the reader’s thinking off in other directions....

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Prospect Experience Design

The Design of Your Content Is as Important as the Content Itself

an Article written by Christopher Butler on February 26, 2022

It’s one thing to design a website well; it’s entirely another to sustain its design. Design, after all, is not just a one-time project. It is an ongoing and exceedingly labor-intensive process, as active and fluid as producing the...

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Content Strategy

It's Time to Diversify Your Media Portfolio

an Article written by Christopher Butler on December 7, 2015

...wherever they go, whether they are staring at a page or a screen or commuting to work or running a wooded trail. Can your content do that? Or is there just one way for your audience to experience it? How...

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