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Article

5 Simple Ways to Send Better Emails

an Article published on May 1, 2008

...have other reasons to maintain a particular subject. Because we send so many emails, both internally and to our clients, I like to use an internal tag when sending emails to Newfangled people that are not related to particular projects....

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Article

How We Increased Content Production by 85% Last Quarter -- And Got More Efficient, Too

an Article written by Tema Flanagan on February 27, 2014

...we also made sure it included representatives from all the major “disciplines” within Newfangled: leadership and big-picture vision (Mark and Chris), project management (Page), development (Dave), visual design (Justin), marketing automation (Chris Creech), and content marketing (me). We also agreed...

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Article

Guest Post by Eric Holter: Agency Website Gaffe #3 - Flash

an Article written by Christopher Butler on September 29, 2009

...Each step usually starts with a “D” or “P” for alliteration. There’s nothing wrong with this kind of page (though they’re not as differentiating as they ought to be). But have you ever read such a page that didn’t not...

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Article

Prospect Experience Design

Guest Post by Eric Holter: A Critique of the Currency Marketing's Website

an Article written by Christopher Butler on July 28, 2009

Now that Eric, our former CEO, is off to new heights in his career, I’ve invited him to contribute a few guest blog posts. This is the second of a series that will be published in the coming months. After...

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Podcast

Content Strategy

How to Nurture a Purchased Email List

a Podcast hosted by Lauren O'Brien on March 27, 2018

...never heard of, and then when they get to that landing page, you’re asking them to take a few more steps by submitting more information about themselves to access your coveted piece of marketing content that’s been gated behind the...

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Article

How Are You Connecting?

an Article written by Christopher Butler on May 31, 2011

...just with their clients, but with their surrounding communities. I found the way he explored this idea, by breaking it out into categories like networks, social intelligence, platform, super-flexibility, presence, and unpredictability, spoke directly to my experience in developing Newfangled’s...

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Article

Scenes from the Marketing War Room

an Article written by Christopher Butler on February 4, 2016

...about our business’s role in the digital marketing landscape. I wanted to share a piece of that story — of how Newfangled is continuing to reinvent itself — and connect it back to a specific approach we’ve taken to interaction...

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Article

The Four Benchmarks for the Business-Generating Agency Website

an Article written by Mark O’Brien on March 12, 2013

...if you’d like the raw Excel version, send a nice note to me at Mark at Newfangled.com. Again, this all presupposes that you are a specialized, well-positioned agency, and that you know how to write at a decent level. If...

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Article

SEO

How to Win at Featured Snippets (A Step-By-Step Guide)

an Article published on March 27, 2018

...the targeted keywords in the file name, alt text, and title tags. 5. Fetch & render your page in Google Search Console What are featured snippets? You’ve likely seen featured snippets in your browser when asking a question in Google...

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Article

When Reading Habits Change, Writing Habits Must Follow

an Article written by Tema Flanagan on October 23, 2012

...be an understatement. The same goes for all of us humans online. If you’re at all familiar with Newfangled, you already know we’re pretty sweet on content marketing. But the circumstances I just described are actually a best-case scenario for...

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