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Article

Prospect Experience Design

Should I Optimize My Website for Mobile or Desktop?

an Article published on July 23, 2014

...page dynamically adjust in size and position according to the device being used and size in which it’s being rendered. Ten years ago, most agencies and web developers didn’t consider mobile devices when building websites, and if they did, it...

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Article

Four Barriers to Online Advertising for Agencies

an Article published on December 16, 2016

...Content, Sponsored InMail, Dynamic Ads, Display Ads, and Text Ads. And what’s going on with Facebook? You can boost your posts, promote your page, get video views, raise attendance at an event, increase conversions on your site and more. Even...

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Article

Preparing for a Salesforce Web-to-Lead Integration

an Article published on July 2, 2012

...be different for a certain campaign. To find a campaign ID, navigate to that campaign’s landing page, and look in your browser’s navigation bar. The campaign ID is the 15-digit alphanumeric code (e.g., 70180000000cm93). In some cases—a newsletter sign-up form, for example—it...

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Article

Newfangled Blogging 2.0

an Article published on July 8, 2008

...see from scanning through the archives of any of the Newfangled blogs. Because blogging is not the primary job function of anyone here, writing often gets put aside so that we can do what we do best. However, we do...

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Article

Content Strategy

Confessions of a Former Client—Top Lessons of the Newfangled Digital Marketing Method

an Article published on January 2, 2019

I have been where you are going. I have sat in your seat at the conference room table and advocated for a new way forward. As a former business development leader at a creative firm (and a former Newfangled client),...

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Service

Marketing Performance Measurement

a Service published on January 3, 2018

...ability to guarantee that your marketing will be more precise and effective with each passing month we work together. Testimonial Newfangled walked us through an incredible process from design to technology to content. It’s been awesome working together and I...

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Article

The Talk Bubble is About to Pop, Part 2

an Article written by Mark O’Brien on July 26, 2010

...write a pair of blog posts (here’s Chris’s) about our thoughts on this topic–so here’s my take. I’m the guy that, among a few other duties, has to sell “Newfangled” each day. One thing I’ve always really enjoyed about my...

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Article

Guess the Desk

an Article published on November 24, 2009

Newfangled’s workspace is out in the open. No cubes. Only a few walls. Needless to say, we are fully aware of the distinctive quirks each of us have about our desks. I’ve taken some photos of a few particularly interesting...

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Podcast

Content Strategy

Proofreaders Versus Editors

a Podcast hosted by Lauren O'Brien on April 16, 2018

...mainline of … Not the mainline of defense, but they are the point person when it comes to liaising between their firm and Newfangled. And so they tend to review all the content before it gets published. But mostly just...

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Article

The Familiarity Spectrum Redux

an Article written by Christopher Butler on August 3, 2011

...LinkedIn, Google+, etc.), Newfangled, which included our own newsletter and blog digest email campaigns, and Other, which included a very long tail of unique websites that linked to us. As the graph makes quite plain, organic search again generated far...

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