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Understanding Twitter

an Article written by Mark O’Brien on August 4, 2009

...not with her intentionally tongue-in-cheek delivery, but rather with the face value of what she was saying. I had been using Twitter via my iGoogle page for quite some time. That interface only let me see the last few posts...

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Prospect Experience Design

Creative Questionnaire: Luke Wroblewski

an Article published on April 7, 2009

...of projects. We recently released a brand new Yahoo! toolbar, some new enhancements to My Yahoo!, began testing a new Yahoo! front page, and the list goes on. First step in my design process: Understand the factors that will influence...

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Content Strategy

Podcasting 101: How to Start a Podcast for your Firm

an Article published on September 12, 2018

...or any other audio or video posts you have. For example, if you host your podcast using Soundcloud, you can embed the media player at the top of page, below the article title, followed by a sentence or two of...

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A Conversation About Better Lead Nurturing

an Article written by Lauren O'Brien on September 5, 2017

...page hopefully in the related content materials they can easily get to a gated piece of content. But the other approach that you could do is in the body of the email itself write out the article, so include most...

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Finding Your Engagement Style: Listening

an Article written by Christopher Butler on March 2, 2011

...get-go by the presence of an empty page rather than a living, thinking partner. Like talkers, listeners might do well to start with what comes naturally—create an opportunity to have a conversation, and record it, either with video or audio....

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Prospect Experience Design

The Design of Your Content Is as Important as the Content Itself

an Article written by Christopher Butler on February 26, 2022

It’s one thing to design a website well; it’s entirely another to sustain its design. Design, after all, is not just a one-time project. It is an ongoing and exceedingly labor-intensive process, as active and fluid as producing the...

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Prospect Experience Design

Two Challenges to "Traditional" Interactive Designers

an Article written by Christopher Butler on February 2, 2012

...the best — are very well designed. They speak the designer’s language by paying attention to details that usually only those who have worked with typography would consciously recognize. The rest of us just see the page and know that it looks...

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Content Strategy

How to Activate Your Positioning in Your Content

an Article published on September 10, 2020

...right. 2. Make sure everyone’s on the same page internally. If you’ve confirmed that your positioning is, in fact, what it should be, the next step is to make sure your entire team understands and commits to it, too. We’re...

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A Few Unique User Interface Approaches for Ecommerce Sites

an Article published on June 4, 2008

...steps, Gap has put all the steps into one flexible flash-driven application. You can edit any of your information without having to load a new page, or click back on your browser by using the simple edit buttons beneath each...

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Building Your Online Reputation

an Article published on January 17, 2008

...on the left column of the search results page, there is an RSS feed for your search. By subscribing to that feed, youll now get an alert every time your query is used in a blog somewhere. Even if blogging...

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