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Prospect Experience Design

2010: The Year in Review

an Article written by Christopher Butler on December 20, 2010

...I want to push a lot harder in the new year.” – Mark O’Brien, President The Modern Marketing Website October 15, 2010 by Mark O’Brien During this webinar, will discuss a range of topics from SEO, to CMS, to social...

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What I've Learned (or, the Longest Post Evar)

an Article published on July 23, 2010

Well, my ducks, this is my last week at Newfangled. After just about 2 years here, I will be leaving to start library school. It’s often mentioned around here that project management at Newfangled is a role with a steep...

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Content Strategy

Using Analytics to Ensure You're Getting the Most From Your Site

an Article written by Mark O’Brien on July 24, 2012

...it. If you notice that your site’s most crucial pages, such as the home page, portfolio page, and contact page, had bounce rates higher than forty percent, I recommend taking action to remedy the problem. However, if your bounce rate...

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Prospect Experience Design

The Four Essential Elements of an Agency's Service Landing Page

an Article written by Christopher Butler on August 25, 2016

...case studies in a way that is easily scannable. Stick to a name, a brief abstract, and a clear button that directs them to another page dedicated to the case study alone. Navigating to a case study detail page is...

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What's Lost (and Gained) From Print to Web to Tablet

an Article written by Christopher Butler on July 13, 2010

...one-page print article becomes one webpage, in the same way that a three-page print article will likely become one webpage. When you flip through a magazine, considering the number of pages for various content types gives you a sense of...

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Prospect Experience Design

The Permanent Transition

an Article written by Christopher Butler on November 19, 2014

...plenty of work to go around! And things have only gotten more complex. The general method that database-driven websites made us cobble together was, rather than building websites page by page — the Dreamweaver way — we’ve been building them...

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Is that Really You?

an Article published on January 29, 2008

...to be found! However, I actually now show up among the top results for many specific searches that are actually relevant to me (i.e. chris butler blog, chris butler web, chris butler design, chris butler technology, chris butler risd, etc.)....

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A Discussion with Taan Worldwide's Peter Gerritsen: Part 1

an Article written by Mark O’Brien on April 15, 2014

...the most common issues we see with agency websites today. Peter: Thank you, Mark. Thanks for joining me. Mark O’Brien is CEO of Newfangled, which is based in North Carolina and an office in Providence, Rhode Island. Newfangled is a...

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My Newfangled Story

an Article published on October 27, 2009

...got here: My first experience with Newfangled started years ago when I was working for a company that employs Newfangled to handle their website. Because I worked in the marketing department, I often connected with Newfangled to request things here...

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Content Strategy

What to Do When Prospects Don't Read Your Case Studies

an Article written by Christopher Butler on February 9, 2021

...page, our capabilities landing page, our service pages, our case studies, and our home page. The Cobbler’s Children Need to Go Someplace The age-old problem of producing case studies almost always invokes the same phrase, “the cobbler’s children have no...

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