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Article

Five Email Design Tips to Increase Engagement

an Article published on November 2, 2016

A lot of the content in the Newfangled blog is centered on lead development best practices when it comes to your website. That’s because the website has been the hub of digital marketing for a while now, and it has...

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Article

CRM

Enforcing Salesforce Data Standards With Validation Rules

an Article published on March 12, 2015

...the data meets the standards. Let’s walk through building a validation rule, using an actual example from the Newfangled org. When a sales user marks an opportunity as “Closed Unqualified,” we have a custom field called “Unqualified – Reason” to...

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Event

ConvergeSE 2015

an Event written by Christopher Butler on February 24, 2015

Newfangled’s COO, Christopher Butler, will be a keynote speaker at the 2015 ConvergeSE conference, which will be held in Columbia, SC in April....

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Article

Email Marketing

Benchmarking the High-Performing Agency Website, Part II: Email Deliverability & List Cleanliness

an Article published on March 30, 2015

...address from which your mail is sent. Most email marketing or marketing automation platforms will be sending your email from a shared IP address. At Newfangled, we have purchased a dedicated IP address that is used only by us and...

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Article

Content Strategy

These Stats Prove That Your Content Strategy is Your Outbound Strategy

an Article written by Lauren O'Brien on August 7, 2017

If you’ve followed Newfangled closely over the last 18 months or so, you’ve noticed our business undergoing quite an evolution. One from a company focused primarily on website development for agencies, to one now focused on consulting on holistic digital...

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Article

Time Lapse Video of Scott

an Article published on November 13, 2007

Two Hour Time Lapse of Newfangled Web Factory from able parris on Vimeo....

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Article

Prospect Experience Design

Web Design 101: Matching Colors on the Web

an Article published on March 9, 2009

...in-depth explanation for those who crave more technical data. Adobe Photoshop (Newfangled’s web design tool of choice) approximates color matching through its Color Picker. There are several color libraries available through the picker, such as the Pantone Color Matching System...

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Article

Design Guidelines for Agencies, Part 1: Calibrating Your Equipment

an Article published on July 22, 2008

Newfangled is always looking for ways to improve our agency relationships and make the web development process more productive and enjoyable. With that in mind, Ive decided to write a series of how-to posts to help agencies create useful, well-organized...

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Article

Intro to CRM & Web Lead Management

an Article published on January 31, 2011

...I made a goal to finally tackle this subject and get a better understanding of the CRM and Lead Marketing Automation landscape. I shared what I learned with the Newfangled team in a recent Lunch & Learn session, but also...

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Article

Synchronicity of Ideas in Contemporary Web Culture

an Article written by Christopher Butler on August 21, 2009

In responding to a comment from @MaggieB on our May, 2009 newsletter, A Practical Guide to Social Media, who credited us for devising a “Newfangled” marketing method, I brought up the concept of “multiples,” or the phenomenon of simultaneous discovery....

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