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Prospect Experience Design

How I Learned to Stop Worrying and Love the Fold

an Article published on March 9, 2015

...to the stories that appear on the top half of the front page, above where the paper is folded for display on a newsstand. It is the most valuable real estate on the front page because it’s on display: You...

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Some Examples of Great User Interface Design for Travel Sites

an Article published on June 5, 2008

...the availability of parking (above) on the site! You can access the most up-to-date flight timetable (above) on the site, too. The tourism page (above) uses nice, bright and clear icons to represent the information it provides. Smart, Helpful Details:...

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Prospect Experience Design

Navigating Navigation

an Article published on November 29, 2010

...I want to make it easy to find, so I will probably place it under a “products” tab, or maybe even a “Super-Products” menu item. Another common navigation mistake is cross-listing pages under different menu items.  While a page such...

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Content Strategy

What's Really Holding Back Your Content Strategy

an Article written by Lauren O’Brien on August 25, 2015

...certain threshold of number of clicks per article? Is it overall traffic, time on page, and bounce rate per article? Whatever the metric, whatever the goal, take time every month to evaluate your content. And if the numbers aren’t where...

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Email Marketing

What You Need to Know About Revenue Attribution with Marketing Automation

an Article written by Mark O’Brien on July 7, 2014

...through ten years of data and see which content has driven the most sales — is it the blogs, the webinars, the email campaigns, the whitepaper downloads, the case studies, the pricing page, the testimonials page, or some combination? Surely,...

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Prospect Experience Design

Tracks & Trails—The Eagle Has Landed!

an Article published on October 16, 2009

...in certain parts of the site. Balancing general infromation, specific information and related information on a single page without losing focus can be very tricky. Information “layerng” also helped keep things under control, like the tabbed sections and the image...

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Using Google Analytics? Here's a tool that I find useful.

an Article published on September 3, 2009

...visiting your Analytics account, the “extra step” of clicking the “Access Analytics” button is removed.  Now, when visiting the Analytics page you’re brought straight to the data set. Allow you to expand the data set full-width so you can focus...

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Tracking Downloads in Google Analytics

an Article published on March 2, 2010

...because these assets are downloadable files (as opposed to, say, on-page content), they are much more difficult to track. Google Analytics does not automatically monitor download links – however, there are many additional configurations you can add to your account...

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Article

AdAge in a Recession

an Article written by Christopher Butler on April 22, 2009

I smiled when I saw this graphic on the cover page of AdAge from earlier this month (of course, I only received it in the mail today, along with last week’s and this week’s issues). But I appreciate their honesty,...

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Article

Content Strategy

Marketing Without Losing Your Humanity: How to Press On During COVID-19

an Article published on April 27, 2020

...LinkedIn page as it’s typically reserved for work events and industry thought leadership, that doesn’t mean you don’t have other options. Any chance you have a Facebook page that tends to attract more of your employees’ family members? I bet...

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