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Paid Media

To Maximize Your Paid Media Spend, Focus on High-Intent Keywords

an Article published on March 24, 2021

...can find other high-intent keywords by testing a related search query on Google, and reviewing the results of the search as well as the “Searches related to…” at the bottom of the search engine results page (SERP). High-intent keywords generally...

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Paid Media

4 Steps to Take Today So You’re Ready for Google Analytics 4

an Article published on September 16, 2022

...down a page, click on a link, or watch a video, for example. The event-based data model also introduces three new metrics to track user engagement: engaged session, average engagement time per session, and engagement rate. These replace the UA...

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The Modern Marketing Website

an Article written by Mark O’Brien on June 14, 2012

...should explain what I mean by it. Your specialization is defined by your focused expertise, which is defined by your positioning statement, which should be prominently placed on your home page. If your positioning statement says that your agency is...

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How the Pandemic Changed (and Didn’t Change) Your Content Marketing Strategy

an Article written by Lauren O'Brien on December 13, 2020

...leadership value. When possible, bolster your webinar content with a supporting article that clearly articulates the insights of the conversation and the topic you covered. That well-written article will help you get the most SEO equity out of that page...

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This is Exactly how to Turn Prospects Into Clients

an Article written by Mark O'Brien on September 3, 2019

...seen content upgrades challenge that recently. The problem with gated content is that it’s gated. But really. Because it’s gated, Google can’t index it, so there’s virtually no SEO value of this page. This is a particular problem when it...

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Google's Own Tips on Meta Descriptions

an Article published on June 16, 2009

While browsing a useful doc on SEO basics I came across these guidelines for the Meta Description field. Clear basics to help with the Meta Data tab in Newfangled’s CMS....

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Learning From Dinosaurs: Content Lessons from the World of Print

an Article written by Tema Flanagan on December 3, 2012

...your designated editor-in-chief enough space, in terms of time and other responsibilities, to approach the role of content coordinator and strategist thoughtfully. (At Newfangled, Chris Butler acts as our extremely capable editor-in-chief while at the same time managing a whole...

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Email Marketing

How Outbound Marketing Enhances Your Inbound Efforts

an Article published on February 15, 2016

...today for digital marketing, there has been a slower, more deliberate shift in how we market ourselves online.Google was founded in 1998, and by the mid-2000s, SEO was becoming a part of the Internet lexicon. Companies like Newfangled were talking...

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Resourcing Your Content Strategy

an Article written by Tema Flanagan on May 6, 2013

When we work with clients to develop content strategies, our conversations typically begin with a great deal of energy and enthusiasm–and rightly so. The agencies we work with, and by extension their clients, tend to choose Newfangled because of our...

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Findability

an Article published on April 3, 2008

Here at Newfangled, we put a lot of emphasis on writing relevant content for websites and SEO strategies. However, connecting people with the information theyre looking for goes beyond just these two aspects. Findability permeates every aspect of web development...

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