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Article
Prospect Experience Design

Parallax Websites, the Right(ish) Way

an Article written by Dave Mello on December 10, 2013
...Ajax call. Below the links, we’ll add the placeholders that each “page” will be loaded into. <div id="nav"> <a class="mainnav" rel-container="page1" href="/parallax_test/page1.php"> Page 1 </a> <a class="mainnav" rel-container="page2" href="/parallax_test/page2.php"> Page 2 </a> <a class="mainnav" rel-container="page3" href="/parallax_test/page3.php"> Page 3 </a> <a...
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Podcast
Content Strategy

Stop Obsessing Over Keywords

a Podcast hosted by Lauren O'Brien on January 25, 2018
...talk more about Google Search Console, because particularly that piece of advice you just gave is really interesting, where you can go and fetch and tell Google to, “Hey, go index this new page, go crawl this page now that...
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Article
Prospect Experience Design

Prototyping for Designers

an Article written by Christopher Butler on March 31, 2011
...like a website…well, sort of. The page is certainly layed out like a website would be (and, were this an actual prototype, you could navigate from one page to another), but some things are specific while others are generic. For...
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Article
Prospect Experience Design

Forget the Fold, Focus on Your Content

an Article published on March 29, 2013
...Become a gold level member. Add this item to your cart. Amazon places their most important conversion points right at the top of the page. While there are dozens of links littering a product detail page, the only elements on...
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Article
Prospect Experience Design

Simple Design is Good Design

an Article written by Christopher Butler on July 31, 2010
...detail page for one of our old favorites, Don’t Make Me Think, by Steve Krug. The most important button on the page, the “buy” button, is lost in the noise of hundreds of other links. Yes, Amazon wants me to...
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Page

A Marketer's Guide to a Better Website

a Page published on September 26, 2019
...Website Article Page The article page is probably the simplest page type on your website. But it’s also the most important. A good prospect is far more likely to begin their session on your website on a lower-level page than...
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