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Article

A Look in to My Google Reader

an Article written by Christopher Butler on March 27, 2009

...not exactly sure what they mean by read. Technically, I scroll through every last item I have (I almost never mark multiple posts as “read”), so I wonder if Google counts a “read” by a certain amount of time spent...

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Publication

A Website that Works

a Publication written by Mark O’Brien on September 2, 2014

...9-Step Process, Mark O’Brien provides a framework for creating website strategies that will help you take the lead on client web projects and plan sites that specialize in attracting, informing, and engaging the right audience. Hardcover: 140 Pages Dimensions: 5...

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Event

Valuable Content + Bristol Content Group

an Event published on August 23, 2014

Mark O’Brien and Christopher Butler spoke at a Valuable Content sponsored event with the Bristol Content Group on the future of web development. A full writeup of Chris’s talk is here....

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Article

The Four Stages of Content Marketing

an Article written by Christopher Butler on February 28, 2012

...So you know: Mark O’Brien’s book, A Website that Works was published by Rockbench. Pro: More control, more of the proceeds (if not all—depends upon the publisher), professional editorial and marketing help, faster turnaround. Con: No advance likely. Typically responsible...

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Event

Highland Capital Partners' Marketing 2.0 Boot Camp

an Event published on November 19, 2009

This event, hosted by Highland Capital Partners and Flybridge Venture Capital, was created to help marketers working for venture-funded companies learn about how to market their companies on the web today. Mark was a panelist at this event in addition...

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Event

Recourses 7th Annual New Business Summit

an Event published on January 15, 2010

This is a combined event, hosted by David C. Baker and Blair Enns, that is designed to help agency principals focus their new business acquisition efforts. Mark will be speaking at the event about how agencies can use their website...

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Article

Recognizing the Complexity and Value of Transferring Information

an Article written by Christopher Butler on November 11, 2009

...Globe sank below the 400K mark, which is why it does not appear on the chart). However, the Wall Street Journal appears to be enjoying a healthier reality than the others. Because of the overall decline in circulation, though, advertising...

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Event

Recourses 10th Annual New Business Summit

an Event published on January 23, 2013

The Recourses New Business Summit is a combined event, hosted by David C. Baker and Blair Enns, that is designed to help agency principals focus their new business acquisition efforts. Mark O’Brien gave a presentation on “ Building the Right...

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Podcast

Content Strategy

Marketing is Easier Because We Know Our Audience

a Podcast hosted by Mark O'Brien on November 2, 2020

...who our audience is — we know who we’re talking to…Specialization allows us to speak to exactly what’s happening with our prospects at their business-level.” In this episode, Mark speaks with Diana Fryc, Partner and Chief Sales & Marketing Officer...

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Article

CRM

Decoding the Salesforce Database: Frequently Asked Questions

an Article published on November 8, 2016

...add a custom field to the Opportunity object called Reason Lost, which we want sales to fill in when they mark an Opportunity as Closed Lost. What type of data should it store? Information about why we lost the Opportunity....

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