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Prospect Experience Design

The Design Method

an Article written by Christopher Butler on May 1, 2014

...doing things here at Newfangled, or advising clients, or writing or speaking out there in the world, this balancing act was always in the forefront of my mind. Just before the Fall — toward the end of August, in fact...

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Email Marketing

Producing Content for Marketing Automation

an Article written by Tema Flanagan on June 2, 2014

...to many of you, especially not to our clients who are already following the Newfangled model and using content to fuel their marketing automation activities. What I want to talk about today is the role of content in that equation,...

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Get started with metadata, and be part of the semantic web.

an Article published on October 4, 2012

...microdata and RDFa on the same page, as that will confuse a search engine. Okay, tech aside over.   Knowledge Graph Finally, I keep hinting at what’s going on with Google’s Knowledge Graph. To be clear, no one outside of...

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Prospect Experience Design

A Closer Look at the Visual Inventory, Part 2

an Article published on April 28, 2015

In my last post, I introduced one of Newfangled’s design deliverables, the Visual Inventory, a catalyst for conversation about the client’s goals which provides concrete examples for the client to respond to. In that initial discussion, I focused on two...

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Prospect Experience Design

Ten Things You Should *Definitely* Know About Ecommerce

an Article written by Christopher Butler on August 30, 2011

...prices, availability as well as promotions to other products and accessories that display on that product’s detail page. Just like I recommended with discounting schemes, the product taxonomy, whether it already exists or needs to created from scratch or amended,...

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Simple Usability Tests: Reviewing the Testing Process and Lessons Learned from the Trenches

an Article written by Lauren Clarke on May 26, 2011

Last week at Newfangled we ordered a few pizzas and gathered ’round our conference table for our monthly lunch and learn session. For my presentation, I wanted to review the simple usability testing process, show the team some examples of...

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I Love Typography

an Article published on February 18, 2008

Before I arrived at Newfangled, I spent 10 years as a print designer. While I enjoy the instant gratification of WYSIWYG that the world of pixels affords me, I miss specifying and setting type. I was even fortunate enough to...

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Why Did One Campaign Do Better Than Another?

an Article written by Christopher Butler on October 20, 2009

...with Less” compares to the others in the months to come. If It’s All About Conversions… However, if I evaluate success in terms of value added to Newfangled, particularly which articles generated further interest in our material, then I might...

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Measuring "Busyness"

an Article written by Christopher Butler on November 18, 2009

...Gmail account and… count them one by one. Actually, I ended up counting them 50 by 50, since that’s the page limit in Gmail’s search results (see image at left). Needless to say, it took a while, but I did...

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Prospect Experience Design

2010: The Year of Better Web Fonts

an Article published on December 1, 2009

...web-safe fonts in my projects. Newfangled has implemented sIFR to embed fonts into some of our sites, but we’ve restricted its use mostly to page heads because of the slow load time and the clunkiness of using flash and javascript...

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