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Article

Synchronicity of Ideas in Contemporary Web Culture

an Article written by Christopher Butler on August 21, 2009

In responding to a comment from @MaggieB on our May, 2009 newsletter, A Practical Guide to Social Media, who credited us for devising a “Newfangled” marketing method, I brought up the concept of “multiples,” or the phenomenon of simultaneous discovery....

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The Long-Term Relationship is Where Things Really Get Interesting

an Article written by Christopher Butler on August 21, 2009

...about the long-term relationship!” A typical web project for us at Newfangled can take anywhere from 6-9 months, from initial consulting, through prototyping, design, build, design application, quality control, content entry and going live. It’s a long, involved process during...

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The History of Our Office

an Article written by Mark O’Brien on November 13, 2009

I just read/listened to Sarah’s great post about the soundscape of the Newfangled office and got inspired to write down a few things I’ve recently learned about our historic digs. When we had our last front porch social with BlogAds...

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Show Me the Data!

an Article written by Christopher Butler on November 16, 2009

If I had to identify one of the biggest themes from the past year at Newfangled, one of them would definitely be measurement. In fact, ever since we started a serious resourcing effort back in 2007, we’ve been learning just...

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Article

Vietnam Dog Handler Association

an Article published on February 15, 2010

A large part of our work here at Newfangled is the continued hosting and support for our legacy clients who predate our Total Managed Support program. One interesting client with a unique mission is the Vietnam Dog Handler Association, a...

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Article

Hyperity

an Article written by Christopher Butler on March 5, 2010

Yesterday, the entire Newfangled team gathered for a one-day mini-retreat. This is something we do each winter as a sort of state-of-the-company event, where we go over company news, talk about various topics related to what we do as a...

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My Web Reading Stats

an Article written by Christopher Butler on May 10, 2010

...By the way, I’m not one of those crazy self-trackers! I don’t measure my sleep patterns, the number of haircuts I get, what I eat each day, or anything like that. I do a lot of measuring for Newfangled, though…...

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Article

Tracking offline marketing efforts that bring traffic to your website

an Article published on June 24, 2010

...(keychains, mugs, lanyards, etc.) -a happy employee who is eager to greet you This post will discuss how we can leverage Google Analytics and the Newfangled tracking system to help show that the marketing dollars spent on the paraphernalia was...

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Twitterview with Bryn Mooth for the HOW MYOB Conference

an Article written by Mark O’Brien on October 4, 2010

...is the transcript. First, tell us a bit about who you are and the work that you do. I’m the President of Newfangled.com. We specialize in helping agencies with web work for themselves and their clients. And I’m so pleased...

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Article

When a Persona Can Be Your Best Advocate

an Article published on November 3, 2010

...firm like Newfangled to guide you through the process, it will add cost and time. However, persona development is one of the few parts of the process companies can do independently prior to the project kickoff. How? Simple. Talk to...

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