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Content Strategy

Don't Let Impostor Syndrome Undermine Your Content Marketing

an Article written by John Nugent on August 28, 2020

...opinion stand out to prospects in the fog of organic search. Maybe you understand all of this, but you’re still hesitant. Because you have experience with content marketing. You have a blog or insights page. You know you need to...

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How the Pandemic Changed (and Didn’t Change) Your Content Marketing Strategy

an Article written by Lauren O'Brien on December 13, 2020

...leadership value. When possible, bolster your webinar content with a supporting article that clearly articulates the insights of the conversation and the topic you covered. That well-written article will help you get the most SEO equity out of that page...

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Content Strategy

Rethinking the Case Study

an Article written by Christopher Butler on June 12, 2013

...top of the page. Big, shiny images of that pretty stuff you made for them. Lovefest text about how cool you think your client is. Testimonial from them about how awesome you are. Followed, of course, by a halfhearted writeup...

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The Modern Marketing Website

an Article written by Mark O’Brien on June 14, 2012

...should explain what I mean by it. Your specialization is defined by your focused expertise, which is defined by your positioning statement, which should be prominently placed on your home page. If your positioning statement says that your agency is...

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Content Strategy

How to Write a Blog Article

an Article published on May 28, 2019

...deliver on the promise you presented in your title. The editorial title, which should inherit the H1 tag of the web page, should first and foremost speak to the problem the blog addresses as the reader understands it. If you...

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Content Strategy

Common Pitfalls to Avoid When Writing Your First White Paper

an Article written by Lauren O’Brien on May 30, 2017

...of your head and arranging themselves in the perfect order on the page, they tumble and land in an awkward, sputtering mess you’ll be finessing for the next half hour. It’s the worst. Look, it’s time to take back control...

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Getting Started with Account Based Marketing

an Article published on November 8, 2019

...your disposal. What is Account-Based Marketing? To back up a couple of steps, let’s first get on the same page regarding the definition of Account-Based Marketing. Matt Heinz, President of Heinz Marketing, gave this definition: “In its purest form, account-based...

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Content Strategy

Getting Team Buy-In for Your Content Marketing

an Article published on November 23, 2016

...If writing is a hurdle, consider putting two thought leaders in a room and recording their conversation for a video or audio post (or break the recording up into several posts). The transcription of the recording will leverage SEO for...

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Conversions: The Only Meaningful Form of Measurement

an Article written by Mark O’Brien on July 10, 2012

...strength of your site, its pages, and the value of the marketing tools you use to drive prospects to the site will quickly lead you to make bad decisions and will make you susceptible to the innumerable SEO/SEM snake oil...

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Brewing up a Website

an Article published on May 29, 2012

...At Newfangled, our average website development process takes about four months from kickoff to launch. We start with planning and prototyping, then move into design and development, and finally end with content entry and quality assurance testing. Just like brewing...

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