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Article

Prospect Experience Design

How Much Does A Site's Information Design Matter?

an Article written by Mark O’Brien on February 16, 2012

...to your car right away. YOUR HOME PAGE IS NOT YOUR HOME PAGE The same type of thing is true when we navigate websites. Because many of us arrive on sites after being referred to a specific page through a...

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Article

Justin Kerr's 10 Year Anniversary

an Article written by Mark O’Brien on September 2, 2010

Justin Kerr, Newfangled’s Creative Director, just celebrated his 10th anniversary with the us in August. Justin and I started around the same time, so I’ve always felt that we were in the same Newfangled “class,” so to speak.  Justin is...

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Article

"Invisible" Wisdom, Part 1

an Article published on June 21, 2010

...this idea. Newfangled is constantly creating new content on its website by posting blogs and writing newsletters to engage and educate readers. This will increase the familiarity of the Newfangled brand and hopefully, when someone decides they need to build...

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Article

The Two Things About SEO

an Article written by Lauren Clarke on June 30, 2011

...to have not even begun to optimize their sites. In one of our recent reviews, it became clear that the majority of our clients think about content entry and SEO as two completely separate endeavors. But SEO should not be...

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Article

SEO Friendly Site Images

an Article published on January 14, 2009

...rule of optimizing your site’s images for SEO is use of the alt attribute. This is dirt simple, but if you do a view source on any site it’s astounding how often this is ignored. To Newfangled CMS users, this...

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Article

Week 745

an Article written by Christopher Butler on March 8, 2010

...and headed into Chapel Hill to have lunch at Buns to mark Jillian’s 1-year anniversary at Newfangled–I can’t believe it’s already been a whole year! The remainder of the day included a few highlights: an ongoing conversation about ChatRoulette, my...

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Article

Understanding Bounce Rates

an Article published on February 5, 2008

...time, they will be registered as a bounce. The bounce rate for an individual page of a website is determined by the number of users that access a page and leave the site without clicking to another page within the...

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Article

Content Strategy

Our Mobile Architecture Explained

an Article written by Dave Mello on June 9, 2010

...rules to be tied to a list of sub-domains (www.newfangled.com, for instance, or m.newfangled.com). For instance, if we see that you are visiting the site on an iphone, and you are trying to view a page that has a mobile...

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Article

Prospect Experience Design

Moving to Modular

an Article written by Christopher Butler on November 4, 2014

...basic, one-size-fits-all page template that can be used for “anything.” Typically adding and naming a page like this is just one click away in a CMS, but then you have hours of fussing with a WYSIWYG tool to look forward...

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Publication

Moving to Modular

a Publication written by Christopher Butler on September 1, 2014

...system — a single composition. Throughout its creation, benchmarking could quite literally happen by looking at a snapshot of the page, or the page itself. But the entire point of a modular content system is that it enables creative flexibility...

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