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Publication

A Website that Works

a Publication written by Mark O’Brien on September 2, 2014

...9-Step Process, Mark O’Brien provides a framework for creating website strategies that will help you take the lead on client web projects and plan sites that specialize in attracting, informing, and engaging the right audience. Hardcover: 140 Pages Dimensions: 5...

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Article

Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on July 15, 2011

...capitalist), Mark Suster (angel investor/parter at GRP Partners), and Steven Levy (fantastic writer at WIRED magazine). This is more of an inspiration thing, but still, it’s only a couple of minutes and definitely worth watching. Independent filmmaker JW Griffiths created...

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Article

A Look in to My Google Reader

an Article written by Christopher Butler on March 27, 2009

...not exactly sure what they mean by read. Technically, I scroll through every last item I have (I almost never mark multiple posts as “read”), so I wonder if Google counts a “read” by a certain amount of time spent...

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Article

CTA Stats

an Article written by Christopher Butler on March 13, 2009

...upcoming HOW Design Conference (Mark will be speaking on web strategy), our goal is to consistently share our expertise. Our philosophy is that by generating content that shares our knowledge, our site will become a hub of activity that ultimately...

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Podcast

Content Strategy

Marketing is Easier Because We Know Our Audience

a Podcast hosted by Mark O'Brien on November 2, 2020

...who our audience is — we know who we’re talking to…Specialization allows us to speak to exactly what’s happening with our prospects at their business-level.” In this episode, Mark speaks with Diana Fryc, Partner and Chief Sales & Marketing Officer...

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Article

Email Marketing

Planning Automated Marketing Programs

an Article published on January 10, 2013

...out a program, it helps to set clear goals for what the objective of the program will be. You need to decide what the program should accomplish. For example, Mark O’Brien recently spoke at an event and collected the names...

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Article

Week 746

an Article written by Christopher Butler on March 14, 2010

...Mike) to check in on progress. Things are looking good! Then Mark and I headed out to have lunch with Eric for our weekly management meeting. Tuesday‘s highlight was a video conference I attended with our entire development team (Nolan,...

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Article

Email Marketing

Sample Automated Marketing Programs - part 4

an Article published on November 12, 2013

...update their subscription status field and mark them as unsubscribed. Most likely, people who enter this program will end up being removed from your list.  But there will be cases where leads re-engage, so it is a worthwhile campaign as...

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Article

How We Built the Merge Records Website to Handle All Those Digital Music Files

an Article published on February 5, 2014

...and marketing automation integration, which together form the lead development ecosystem that Mark and Chris wrote about in The Future of Web Development. The website, therefore, sits at the center of a larger ecosystem of web services managing the flow...

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Article

Email Marketing

Sample Automated Marketing Programs - part 1

an Article published on October 28, 2013

...a client checkbox – that you could mark whenever a contact becomes a client.  Regardless, having good clean data in your list is going to be the most important part of an automated program like this. Step 2: Use the...

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