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Article

Why the Newfangled Seminar is Important for Your Agency

an Article written by Lauren O’Brien on March 2, 2015

...it. That’s because, this seminar is going to be different. Mark O’Brien, Chris Butler, Chris Creech and I will all lead various presentations tailored to the specific challenges we know your agency faces. Whether you wonder about where the future...

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Article

Email Marketing

How Marketing Automation Works

an Article written by Christopher Butler on April 15, 2013

...+1 for key, positioning-oriented information and things like whitepapers, key newsletters, case studies, and the like; maybe +5 for reading your pricing page (assuming you have one). -1 for viewing your careers page. Seniority. You’ll collect so-and-so’s title at some...

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Article

Prospect Experience Design

The Pros and Cons of Front-End Editing and Modular Content in WordPress

an Article published on June 18, 2014

...the page in any order or layout you desire. So, you could potentially put the footer above the header, or the sidebar below the main content of the page. I can’t imagine why you would want to do that, but...

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Email Marketing

How to Get More Email Sign Ups

an Article published on September 23, 2019

...call-to-action on every page Once visitors are coming to your site to consume your expert content, you need to give them opportunities to engage. Every single page on your website should have at least one relevant call-to-action. A call-to-action (CTA)...

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Article

Self Evaluation: Response to Bakers Common Struggles in Firms, Positioning

an Article published on November 14, 2008

...the marketplace. Newfangled has both aced and failed this one. We do have a very specific and real position, which is rare and great. I can confidently say that Newfangled partners with mid-sized agencies to help them with web development...

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I'm Trying to Find Ways to Enable Concentration

an Article written by Christopher Butler on June 2, 2010

...page to another is another important means of encouraging greater concentration in web reading. As far as I’m concerned, the only “pro” for pagination is SEO, but someone dispute that if I’m missing something or if you just don’t agree....

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Article

Should You Work for Free to Get Your Foot in the Door?

an Article written by Christopher Butler on November 10, 2009

...helps will undergo a reorganization, and the new staff will want to revamp its website. “They’ll get in touch with us and want to make a whole lot of changes,” says Chris Butler, Newfangled’s vice president. When the requests are...

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Article

Dynisco.com Goes Live

an Article published on August 2, 2010

...while still allowing for a large product image. Section navigation was also reorganized and condensed to provide better wayfinding. The new database-driven site, combined with Newfangled’s CMS, allows Dynisco to easily update their content and improved SEO will drive more...

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Article

Prospect Experience Design

The Folly of the Flock

an Article written by Christopher Butler on May 17, 2011

...terms of the content you are confronted with on a single page. In addition to the basics—a logo, navigation menus, page title, the main content, and one or two calls to action—most web pages are simply overrun with advertisements, social...

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Publication

The Folly of the Flock

a Publication written by Christopher Butler on December 7, 2012

...terms of the content you are confronted with on a single page. In addition to the basics—a logo, navigation menus, page title, the main content, and one or two calls to action—most web pages are simply overrun with advertisements, social...

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