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The Google Chrome Comic

an Article published on September 19, 2008

...filled with techno-speak (my apologies to those who love reading white papers). It was a 37-page graphic novel by comic book artist Scott McCloud (his 1993 book, Understanding Comics is a great analysis of the medium). Scotts clean, demonstrative style...

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Resource of the Week

an Article published on February 5, 2008

30+ Free Three-Column Website Templates from mashable.com. Note to all you prima donna web designers out there: these templates provide great starting points for page architecture and eliminate having to reinvent the wheel every time you design a site. Remember,...

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Prospect Experience Design

Future Daydream

an Article written by Christopher Butler on January 10, 2012

...by John Napier in his book Hands. Perhaps so. But as long as screens are central to our interaction with the world, we’ll likely need to add a few to our repertoire. Undoubtedly, page turning was a tricky leap for...

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Europe's New Internet Privacy Law: What You Need to Know

an Article published on March 15, 2012

...requirement through their site’s privacy policy. The new rule actually goes beyond this and requires user consent to place a cookie on their computer. However, many websites place cookies immediately upon the first page load, making prior consent problematic. Because...

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A Practical Guide for Producing a Webinar

an Article published on June 21, 2019

...While you should get the recording and its transcript up to your site as quickly as possible, it’s also worth taking the time to update your webinar’s pre-gate abstract (the indexable copy on your registration page that led to your...

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Prospect Experience Design

You Probably Need a Stock Imagery Style Guide

an Article written by Christopher Butler on April 15, 2019

...example, on a content hub landing page, you may see that article in a list with a thumbnail next to it. Or, when it’s shared on Facebook, Twitter, or LinkedIn, you’ll see it in your feed with an image as...

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Creating CRM Efficiencies for Imprivata.com

an Article published on March 10, 2011

...content creation than managing its crm integration. Before the rebuild Prior to the rebuild, the client generated unique registration forms for every premium asset, then embedded those forms in an open HTML area of the resource details page. Once a...

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Three Tips for Simple Usability Tests

an Article written by Lauren Clarke on April 27, 2011

Thinking about performing usability tests on your website is probably extremely overwhelming. I mean, I was slightly overwhelmed when Chris simply asked me to help him conduct simple usability tests on our own site, and all I had to do...

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Security and Shopper-Focused Technology

an Article written by Christopher Butler on May 11, 2011

...in to a web page, my browser asks me if I want to save that information so I don’t have to log in again next time. Additionally, some websites do this on their own, creating a unique cookie storing your...

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Content Strategy

Follow these Three Rules to Write a Better Case Study

an Article written by Christopher Butler on January 25, 2019

...case study only partial attention or scans the page, they should at the least come away with the right idea about the results of your work (see my recommendations for how to design a case study layout). Now remember, results...

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