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The Impact of Pausing Your Content Strategy For The Holidays

an Article published on December 5, 2017

...get your database back on your site and engaging with more of your thought leadership. It turns your c-suite into thought leaders. And it is also especially important for SEO strategy. Your content plan and SEO strategy Search engine crawlers...

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How We Increased Content Production by 85% Last Quarter -- And Got More Efficient, Too

an Article written by Tema Flanagan on February 27, 2014

...we also made sure it included representatives from all the major “disciplines” within Newfangled: leadership and big-picture vision (Mark and Chris), project management (Page), development (Dave), visual design (Justin), marketing automation (Chris Creech), and content marketing (me). We also agreed...

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Video Just Got Easier

an Article written by Christopher Butler on November 30, 2008

...– – – – – – – – – – – – Because this newsletter has been all about video, I also wanted to include a few videos made by the Newfangled crew: From Mark O’Brien From Able Parris A...

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Prospect Experience Design

Designing Newfangled's Home Page Slides

an Article published on October 15, 2012

You’ve probably seen the rotating slide show that sits atop our home page. The slides promote upcoming events, book releases and new services. I’ve designed most of the slides, with some art direction and feedback from Chris Butler (who’s created...

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What kinds of content should I be creating for my website?

an Article written by Christopher Butler on May 24, 2011

...salt should provide you with easy access to all the on-page factors you’ll need to account for in framing your content. I outlined how to do your own on-page search engine optimization in an article last December, so if you’re...

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Article

Put Me in, Coach: The Newfangled Marketing Method

an Article published on April 23, 2015

I still remember the first time I heard of content strategy. Having no idea what it was, naturally, I turned to Google. I got hundreds of results on blogging, SEO, marketing automation, email marketing, CTAs. My first thought was, “I...

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Prospect Experience Design

User Interfaces That Supplement Storytelling

an Article published on July 9, 2010

...of complementing the story of the page without totally abandoning the idea of CTAs and other features sharing the same page is the blog from A List Apart. They give the main content area plenty of space, making it easy...

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Prospect Experience Design

To Get the Right Answers, You Have to Ask the Right Questions

an Article published on July 21, 2014

...of laying out full web pages (usually the home page first) in several different styles in hopes that one of them would be selected by the client. After multiple rounds of a single page layout, we would move on to...

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Prospect Experience Design

The Basic Principles of Effective Web Design

an Article written by Mark O’Brien on June 7, 2012

...happens when fourteen people add blog comments to the bottom of the page? What happens when a visually impaired person ratchets up the font size of the browser to read the page? These are questions better answered pre-design than post-design....

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Article

Website Lead Generation

an Article written by Mark O’Brien on July 3, 2012

...With Us) to the sidebar of every page of our site. That is all we changed. We did not add content; we did not tweak the SEO on the site; we did not drive any new people to our site...

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