Search Newfangled

Article

Prospect Experience Design

Prototyping for Designers

an Article written by Christopher Butler on March 31, 2011

...like a website…well, sort of. The page is certainly layed out like a website would be (and, were this an actual prototype, you could navigate from one page to another), but some things are specific while others are generic. For...

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Article

Expertise-based SEO VS. Keyword-based SEO

an Article written by Mark O’Brien on January 24, 2012

...on writing the right content in the first place. While I agree that link-building is an important aspect of SEO, if you focus on writing relevant, expertise-based content, the rest will come. KEYWORD-BASED SEO The opposite of expertise-based SEO is...

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Podcast

Content Strategy

Stop Obsessing Over Keywords

a Podcast hosted by Lauren O'Brien on January 25, 2018

...talk more about Google Search Console, because particularly that piece of advice you just gave is really interesting, where you can go and fetch and tell Google to, “Hey, go index this new page, go crawl this page now that...

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Article

Prospect Experience Design

Forget the Fold, Focus on Your Content

an Article published on March 29, 2013

...Become a gold level member. Add this item to your cart. Amazon places their most important conversion points right at the top of the page. While there are dozens of links littering a product detail page, the only elements on...

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Page

A Marketer's Guide to a Better Website

a Page published on September 26, 2019

...Website Article Page The article page is probably the simplest page type on your website. But it’s also the most important. A good prospect is far more likely to begin their session on your website on a lower-level page than...

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Article

Prospect Experience Design

Simple Design is Good Design

an Article written by Christopher Butler on July 31, 2010

...detail page for one of our old favorites, Don’t Make Me Think, by Steve Krug. The most important button on the page, the “buy” button, is lost in the noise of hundreds of other links. Yes, Amazon wants me to...

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Article

Content Upgrades Offer the Proof Point Most Marketing Strategies Lack

an Article published on May 27, 2022

...sound low, but a page responsible for even 2-5% of your site traffic is a plentiful source worth plundering with page-specific conversion opportunities like content upgrades.  2. Evaluate the Search Intent Behind the Organic Traffic Using Keywords After selecting a...

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Article

The Use of the URL and H1 Tag in SEO

an Article written by Mark O’Brien on January 19, 2012

...tend to pay less attention to a page’s URL and title tag, but everyone sees the title that is on the page. Even though you will use these page elements in part to entice search engines to grant your site...

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Podcast

Content Strategy

How to Prioritize Social Media in Your Content Plan

a Podcast hosted by Lauren O'Brien on February 28, 2018

...a brief promotion of it and publish that to the company page and that could either push people back to your website, or it could push it to the full-length published post on a thought leader’s page, where there’s going...

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Article

Making Sense of the Data

an Article written by Christopher Butler on October 31, 2011

...more sense to look at bounce rate for individual page performance instead. Let’s explore bounce rate on one particular entry listed in the Top Content report: I’ve isolated one page from the list of top pages (above). The Top Content...

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