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Article

Search Engine Optimization Outlook: Trends for 2014

an Article written by Tema Flanagan on January 6, 2014

I have a confession to make: I almost always skip over articles that claim to offer the latest advice on improving SEO. It’s not that I don’t believe in the importance of SEO best practices, it’s just that advice around...

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Article

Managing a Newsletter Campaign

an Article written by Christopher Butler on April 29, 2009

...that this person landed on the first page, “How to Write a Newsletter,” and quickly clicked to the third and fourth pages. After spending less than one minute among them, though, she clicked back to the first page and spent...

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Article

Prospect Experience Design

Why Scope Creep is Your Fault (and What You Can Do to Prevent It)

an Article written by Christopher Butler on April 23, 2012

...we could simplify the workflow greatly by just adding five upload slots to each page’s edit screen. That cuts out the need to add a slideshow content type, associate it with the page, then add and associate each unique image....

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Article

Prospect Experience Design

What We've Learned About Responsive Design

an Article written by Christopher Butler on October 30, 2012

...than displaying as an overlay above the page content.   A slight variation on this approach would be to display your expandable navigation menu over top of page content, especially if it is short enough to still reveal some page...

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Podcast

Content Strategy

Choose Your Content Types Wisely

a Podcast hosted by Lauren O'Brien on March 29, 2019

...page, and they got to that landing page and you say, “Okay, of those 12 to 13 people, you know, 20% converted”, which is a high conversion rate for landing page, that’s two to three downloads. You have to decide,...

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Article

SEM and SEO - What's the Difference?

an Article published on February 2, 2006

...engine optimization. We’ve written a lot about SEO in the past so this month we’ll focus on search engine marketing. The goal is to clarify proper expectations for SEM compared to SEO so that you can engage in the most...

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Article

How to Know if Your Content is Working

an Article written by Tema Flanagan on January 29, 2014

...on page. Keeping in mind that it’s an average, this measurement tells you roughly how long users are staying on a given page. Adding to the imprecision, the time-on-page measure doesn’t necessarily tell you whether those users’ eyeballs are actually...

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Article

Content Strategy

This is the Best Way to Design Your Content Marketing Article Pages

an Article written by Christopher Butler on February 15, 2019

...your website on a lower-level page than on a top-level page like your home page. Article pages are exactly what I have in mind when I say “lower-level.” It’s not that they’re of lower importance, they’re just lower in the...

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Article

Your Meta Data

an Article published on May 21, 2008

...subject of a page using terms that a person who does not yet know about that page might search for. Meta Description The meta description is another way in which to identify the subject of a page. However, the content...

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Article

Content Strategy

Doing More with Less

an Article written by Christopher Butler on September 30, 2009

...is the primary information that a search engine will look at when indexing and valuing the authority or relevance of a web page. It will appear at the top left of your browser for the page currently being viewed, and...

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