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Which Ads Bother You?

an Article published on August 15, 2008

...is higher. However, if I simply go to a website, even if I go there regularly, Im not certain that there will be any particular content Ill want to experience until Ive had a chance to scan through the page....

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I know we cant. But I wish we could.

an Article published on September 2, 2008

Chris Coyier at CSS-tricks.com has built a j-query plugin to block Internet Explorer 6 with a nice little error message rather than doing nothing but dropping support and letting IE 6 screw up your page....

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Prospect Experience Design

The (Somewhat Commoditized) State of Web Design

an Article written by Christopher Butler on February 16, 2015

...how pages look on phones and no time thinking about how the data got on the page. Look, I know that sounds harsh, but I’ve been saying that front-end web design is becoming commoditized for so long — and pointing...

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Prospect Experience Design

We Always Start Now...

an Article written by Christopher Butler on May 26, 2015

...done that on the printed page; now we’re doing it on the screen. Somehow, we made that transition. And really, it wasn’t just one, was it? It was the steady accumulation of many smaller transitions. Being a designer today is...

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Creative Questionnaire: Sixten Abbot

an Article published on October 15, 2008

...smoosh them together… You cant really do that online. It requires more forethought, and sometimes there isnt time for that, so its conceivable that even a well-designed site can have a really ugly page when all is said and done....

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Inbound vs. Outbound? How about both?

an Article written by Mark O’Brien on October 13, 2015

...to both create more content, and increase your email list.   A key metric we’ve observed is that an agency will receive roughly 17.5 visitors per month on average for each page on their site that has at least 500...

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Prospect Experience Design

The Design of Your Content Is as Important as the Content Itself

an Article written by Christopher Butler on February 26, 2022

It’s one thing to design a website well; it’s entirely another to sustain its design. Design, after all, is not just a one-time project. It is an ongoing and exceedingly labor-intensive process, as active and fluid as producing the...

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Content Strategy

It's Time to Diversify Your Media Portfolio

an Article written by Christopher Butler on December 7, 2015

...in book sales over the course of its first five years — 200,000 books per year — 60,000 doesn’t look so small anymore. It’s a very meaningful boost in audience. Now, no doubt some of the book’s most enthusiastic fans...

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On Letting Go

an Article written by Christopher Butler on February 1, 2016

...variety in page layouts, the prototype was our best defense. And frankly, we had no problem gaining and keeping that control because no one else had the technology to do it themselves. Eventually, though, they did. In the mid-2000s, other...

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Content Strategy

How to Activate Your Positioning in Your Content

an Article published on September 10, 2020

...right. 2. Make sure everyone’s on the same page internally. If you’ve confirmed that your positioning is, in fact, what it should be, the next step is to make sure your entire team understands and commits to it, too. We’re...

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