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Podcast

Developing a New B2B Marketing Perspective

a Podcast hosted by Mark O'Brien on February 26, 2020

...large piece of content to drive our program. Because what we found four or five years ago was when we developed that one I think it was 30, 40 page piece of content, really heavy, that we were able to...

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Page

Email Marketing Strategy – A How to Guide for Expert Firms

a Page published on December 20, 2019

...Here are the four main tactics for doing so: Create insightful, educational content that generates traffic based on your target prospects’ pain points. Make sure to include at least one call to action on every page. Produce premium content to...

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Article

Prospect Experience Design

On Writing, for Creative People

an Article written by Christopher Butler on April 10, 2012

...good typography and shorter paragraphs. These things will give your page the visual structure it needs in order for a reader to make an informed decision as to whether to stay or go. Put simply, design is the difference between...

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Podcast

Content Strategy

Why Is It so Hard for Marketing Firms to Market Themselves?

a Podcast hosted by Mark O'Brien on October 17, 2019

...page where you would have to submit some sort of form. And we are getting back on a cadence of webinars because we hadn’t done them for so long. So that will be coming soon. Angi Krueger: But podcast has...

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Article

Prospect Experience Design

The Search for an Efficient, Effective Prototyping Tool

an Article published on February 26, 2015

...that they can easily understand. The prototyping phase is the experiential foundation for this vision and is the catalyst for moving forward in a way that gets everyone on the same page — which ultimately leads to a happy clients....

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Article

Prospect Experience Design

The Design of Your Content Is as Important as the Content Itself

an Article written by Christopher Butler on February 26, 2022

It’s one thing to design a website well; it’s entirely another to sustain its design. Design, after all, is not just a one-time project. It is an ongoing and exceedingly labor-intensive process, as active and fluid as producing the...

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Article

Prospect Experience Design

You Probably Need a Stock Imagery Style Guide

an Article written by Christopher Butler on April 15, 2019

...example, on a content hub landing page, you may see that article in a list with a thumbnail next to it. Or, when it’s shared on Facebook, Twitter, or LinkedIn, you’ll see it in your feed with an image as...

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Article

Finding Your Engagement Style: Listening

an Article written by Christopher Butler on March 2, 2011

...get-go by the presence of an empty page rather than a living, thinking partner. Like talkers, listeners might do well to start with what comes naturally—create an opportunity to have a conversation, and record it, either with video or audio....

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Article

Security and Shopper-Focused Technology

an Article written by Christopher Butler on May 11, 2011

...in to a web page, my browser asks me if I want to save that information so I don’t have to log in again next time. Additionally, some websites do this on their own, creating a unique cookie storing your...

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Article

Quality Assurance For Developers

an Article written by Dave Mello on February 15, 2010

...render correctly with no blatant braking/alignment issues. If an image is going to be a banner graphic at the top of the page, make it work that way. Holding text can be made contextual by simply adding the description of...

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