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Prospect Experience Design

Behind the Scenes: What it's Like to Write an Article

an Article written by Christopher Butler on January 24, 2012

...started working on the imagery for the article. I decided to start with the sketch of the head-with-text-for-a-face, which I’ll probably use as the main image that is featured on the homepage and the newsletter landing page. I originally created...

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Prospect Experience Design

It's a Shoe, Not an Airplane

an Article written by Christopher Butler on January 19, 2012

...as significant a responsibility to the web page as the cargo of human lives is to the dashboard. But seriously, it’s a shoe. The story behind buying a shoe is about as complex as, “it’s comfortable, stylish, and (maybe) conducive...

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Podcast

Consider This Season 1, Episode 2: You Never Have to Write Again

a Podcast hosted by Lauren O'Brien on November 30, 2017

...with this too. I hedge on it sometimes, but I agree that social media is the best platform for developing or for demonstrating a culture and your recruits are going to go to your social media page, so keep that...

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Article

Agency Spotlight: How Mission Adapted To Digital Insights For A Highly Optimized Digital Plan

an Article published on June 27, 2017

...dramatically improved. Their monthly metrics exceed our 2017 benchmark metrics for successful digital marketing for agencies, resulting in high growth: NAME VALUE Organic Search Traffic: Increased 50% Total site traffic: Increased 87.85% Site wide number of page views: Increased 22%...

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Article

Prospect Experience Design

Usability: A Key Ingredient for Successful Websites

an Article published on February 7, 2012

...clients see how their website will look and work before design is applied or content is entered. The team reviews each prototype page and element at every step of the way and makes strategic adjustments as needed. This ensures that...

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Article

Four Barriers to Online Advertising for Agencies

an Article published on December 16, 2016

...Content, Sponsored InMail, Dynamic Ads, Display Ads, and Text Ads. And what’s going on with Facebook? You can boost your posts, promote your page, get video views, raise attendance at an event, increase conversions on your site and more. Even...

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Article

Get started with metadata, and be part of the semantic web.

an Article published on October 4, 2012

...microdata and RDFa on the same page, as that will confuse a search engine. Okay, tech aside over.   Knowledge Graph Finally, I keep hinting at what’s going on with Google’s Knowledge Graph. To be clear, no one outside of...

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Article

Content Strategy

Website Design Style Guide

an Article published on July 26, 2012

...in the year. It doesn’t represent any specific page from the site, but it does contain 75-80% of the design elements found across the entire site, such as: 1) Design elements and content styles grouped in layers, including hover states...

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Article

Email Marketing

Producing Content for Marketing Automation

an Article written by Tema Flanagan on June 2, 2014

...marketing automation. Here are a few other examples of beyond-the-basics campaigns you might want to consider. (Note that in each case, you’d be producing content that won’t exist on a standalone page in your site’s menu tree, but don’t forget...

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Article

Europe's New Internet Privacy Law: What You Need to Know

an Article published on March 15, 2012

...requirement through their site’s privacy policy. The new rule actually goes beyond this and requires user consent to place a cookie on their computer. However, many websites place cookies immediately upon the first page load, making prior consent problematic. Because...

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