Search Newfangled

Article

Content Strategy

Doing More with Less

an Article written by Christopher Butler on September 30, 2009

...is the primary information that a search engine will look at when indexing and valuing the authority or relevance of a web page. It will appear at the top left of your browser for the page currently being viewed, and...

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Article

Prospect Experience Design

What We've Learned About Responsive Design

an Article written by Christopher Butler on October 30, 2012

...than displaying as an overlay above the page content.   A slight variation on this approach would be to display your expandable navigation menu over top of page content, especially if it is short enough to still reveal some page...

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Article

Content Strategy

Guest Post by Eric Holter: Agency Website Gaffe #2 - The Splash Page

an Article written by Christopher Butler on September 14, 2009

...and inappropriate uses of website splash pages. Today that article is moot. There are no appropriate uses for a splash page. A splash page uses a website’s home page to make a visual impact rather than provide basic information and...

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Article

Prospect Experience Design

You Can Design a Better Store than Amazon

an Article written by Christopher Butler on February 24, 2014

...to know about it in order to be sure you’re making the right purchase? So, you Google it. The first three organic results are: Vanguard’s own page B&H Photo’s page (they’re a reseller) Amazon’s page Now, let’s compare those three...

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Article

What Do You Mean by SEO?

an Article written by Christopher Butler on January 5, 2011

...be due to very real abuses of SEO. But does that mean SEO is all bad? Well, it depends upon what you mean by SEO. The trouble with acronyms is that, sometimes, the more they’re used the farther away their...

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Article

Your Meta Data

an Article published on May 21, 2008

...subject of a page using terms that a person who does not yet know about that page might search for. Meta Description The meta description is another way in which to identify the subject of a page. However, the content...

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Article

You're Probably Not the Authority on You

an Article written by Christopher Butler on January 6, 2011

...page) for that query. For example, “christopher butler web,” which returns a search results page on which the top result (as well as the third, fifth, sixth, and ninth) is me. If you get even more specific, like “christopher butler...

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Podcast

Agency Marketing Matters, Episode 6: How to Say What You Do (And Why That's So Hard)

a Podcast hosted by Christopher Butler and Mark O'Brien on September 15, 2016

...much specific, and so much general. An example, they have great positioning, they are really focused, but when you went to their sub page, like say, blog details page, their logo was a symbol, and it wasn’t even a symbol,...

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Article

Google Analytics: Getting Out of the Way in a Good Way

an Article published on December 1, 2009

...page from another domain, the rest of your page will wait until their server responds. It’s never fun waiting on someone else to finish their job so you can finish yours, and that is precisely what browsers have to do....

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Article

What's Lost (and Gained) From Print to Web to Tablet

an Article written by Christopher Butler on July 13, 2010

...one-page print article becomes one webpage, in the same way that a three-page print article will likely become one webpage. When you flip through a magazine, considering the number of pages for various content types gives you a sense of...

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