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Article

When Reading Habits Change, Writing Habits Must Follow

an Article written by Tema Flanagan on October 23, 2012

...be an understatement. The same goes for all of us humans online. If you’re at all familiar with Newfangled, you already know we’re pretty sweet on content marketing. But the circumstances I just described are actually a best-case scenario for...

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Article

How We Invest in Our People - Education!

an Article written by Christopher Butler on July 16, 2009

...one is primarily a chance for us to hear a “State of the Newfangled” address from Mark and talk business, though we do also enjoy some great food and lots of laughs. Last year, we had three core sessions for...

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Article

Time-Tested Design

an Article published on June 22, 2010

Highland Capital Partners is one of Newfangled’s oldest clients. We started working with them in 2002 and completely redesigned their site in 2004. The current site design has changed little from its original form. It’s not a flashy-looking site, adorned...

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Prospect Experience Design

A Closer Look at the Visual Inventory

an Article published on March 25, 2015

...everyone’s site but, as search has become better and more ubiquitous, the front door of your site can be any page. Having your positioning statement on every page will help a viewer understand your who, what and how no matter...

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Article

Paid Media

Why Your Marketing Strategy Needs Paid Media Now

an Article written by Mark O’Brien on April 9, 2020

For most of the past 20 years, it’s been Newfangled’s position that investing in digital ads was unwise for professional service firms. Ads were short-sighted. Buying and placing digital ads was easy, anyone could do it. There was no craft...

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Article

Why the Newfangled Seminar is Important for Your Agency

an Article written by Lauren O’Brien on March 2, 2015

...it. That’s because, this seminar is going to be different. Mark O’Brien, Chris Butler, Chris Creech and I will all lead various presentations tailored to the specific challenges we know your agency faces. Whether you wonder about where the future...

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Article

Email Marketing

How Marketing Automation Works

an Article written by Christopher Butler on April 15, 2013

...+1 for key, positioning-oriented information and things like whitepapers, key newsletters, case studies, and the like; maybe +5 for reading your pricing page (assuming you have one). -1 for viewing your careers page. Seniority. You’ll collect so-and-so’s title at some...

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Prospect Experience Design

The Pros and Cons of Front-End Editing and Modular Content in WordPress

an Article published on June 18, 2014

...the page in any order or layout you desire. So, you could potentially put the footer above the header, or the sidebar below the main content of the page. I can’t imagine why you would want to do that, but...

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Email Marketing

How to Get More Email Sign Ups

an Article published on September 23, 2019

...call-to-action on every page Once visitors are coming to your site to consume your expert content, you need to give them opportunities to engage. Every single page on your website should have at least one relevant call-to-action. A call-to-action (CTA)...

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Article

Self Evaluation: Response to Bakers Common Struggles in Firms, Positioning

an Article published on November 14, 2008

...the marketplace. Newfangled has both aced and failed this one. We do have a very specific and real position, which is rare and great. I can confidently say that Newfangled partners with mid-sized agencies to help them with web development...

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