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The Slow Information Movement

an Article written by Christopher Butler on February 9, 2009

...the physicality of the printed page shows rather than hides the resources that went into providing the paper that supports the design. Every time we turn the page of a magazine or pick up a book, it reminds us of...

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Advanced Segmentation for Google Analytics - the why without the how

an Article published on May 6, 2009

...as a product category within a retail store, you’ll get a better sense of this analogy. Talking to a sales representative can be considered visiting a FAQ, search, or even a product details page, Checkout can be considered making a...

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Tracking Clicks on Your Twitter Links

an Article published on September 22, 2009

...followers clicked your link, also known as a “click-through rate.” First of all create an account on bit.ly (takes 2 seconds). After that pick a web page that you would like to share with your followers (like a post from...

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CRM

How to Use Salesforce Campaigns to Measure the Impact of Your Marketing Efforts

an Article published on May 28, 2014

...“Add to Campaign” button on the report or list view page. The “Manage Members” menu on a campaign detail page also features a number of options for adding members, including file import. You can set up your web forms to...

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Prospect Experience Design

Mood Board Observations

an Article published on July 10, 2009

...polished home page layouts. There is more than just look and feel to consider when laying out an actual site page: did I include all the elements outlined in the prototype? how does this form work? what happens when I...

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Prospect Experience Design

Creating the New CDISC.org

an Article published on October 1, 2009

...to roll out new content on their blog, newsletter page, and discussion forum.   Here’s one more side-by-side comparison of the old and new sites: the old Standards page on the left, and the new Standards page on the right....

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Prospect Experience Design

Guest Post by Eric Holter: A Critique of the Currency Marketing's Website

an Article written by Christopher Butler on July 28, 2009

...page specific title tags and meta descriptions to improve search engine optimization. I also find it a bit strange that their newsletter links open up into a new browser window and have extended, encoded URLs. I assume this is for...

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Email Marketing

"We got so deep into content marketing, that we forgot to mention what we actually do."

an Article written by Christopher Butler on November 30, 2015

...posts, white papers, webinars, etc. — to those services. With that system, every page on your website should theoretically offer a contextual click back to a page describing one of your core services, meaning that at every point on your...

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John McCain asks a question on LinkedIn

an Article published on August 7, 2008

John McCain asks, What new ideas or technologies should we be investing in today? using LinkedIn. I think its pretty neat to see candidates using this technology in this way....

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My Mixbook for 2011

an Article written by Christopher Butler on November 10, 2011

...excited and happy with how they turned out. A Year of Ideas, Volume 3 contains 25 articles that I read online in 2011. (Pictures taken by Dave Mello) The book is a 365-page (unintentional) digest-size paperback. The interior follows a...

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