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Article

Tracking Downloads in Google Analytics

an Article published on March 2, 2010

...because these assets are downloadable files (as opposed to, say, on-page content), they are much more difficult to track. Google Analytics does not automatically monitor download links – however, there are many additional configurations you can add to your account...

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Things I Wish I Could Tell Everyone About Analytics

an Article written by Christopher Butler on May 17, 2011

...not the only measurement you’re doing. But it should be the easiest part of your measurement regimen, exceeded in emphasis (and time spent) by deeper landing page analysis and user testing. Remember, keeping the pulse will tell you if something...

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Prospect Experience Design

Resource of the Month: Masterfile's Endless Media

an Article published on January 14, 2009

...next “screen” of results is as simple as clicking the arrow button in the navigation strip above the results. It’s wicked fast and beats waiting for a new page of results to load in the browser window. Clicking on a...

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Prospect Experience Design

Prototype to Site: Brahmin.com's Main Nav

an Article published on October 28, 2009

...any prototyping process, there will be some things that require stretching the imagination to envision. For this project, however, the design was one of the greatest driving factors, and we knew from the start what the general page structure would...

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AdAge in a Recession

an Article written by Christopher Butler on April 22, 2009

I smiled when I saw this graphic on the cover page of AdAge from earlier this month (of course, I only received it in the mail today, along with last week’s and this week’s issues). But I appreciate their honesty,...

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Developing an Effective Content Strategy

an Article written by Christopher Butler on July 30, 2008

...prospects can put to use. My only critique would be that while the titles are strong from an editorial point of view, the meta title for each Orange Thought simply duplicates the page title, rather than anticipating potential search queries...

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Fixing Bugs and the "Five Whys" of the Toyota Production System

an Article written by Dave Mello on February 17, 2014

...is an “office locator” page. There, an interface allows the user to first select a state, then a city, and finally see locations as markers on a map. Recently, the client reported that suddenly several states, when selected, were not...

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Guiding Your Blog Out of the Wilderness

an Article written by Christopher Butler on March 31, 2010

...simply recording yourself speaking may allow you to develop good content much more quickly than struggling with words on a page. Once you’ve done this enough, your recordings could also be transcribed and turned into written posts. Even if you...

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Book Review: Smashing Book #3!

an Article written by Christopher Butler on May 1, 2012

The other day a chat window popped up on my Google+ page from Vitaly over at Smashing Magazine. I assumed he was getting in touch to ask me to rewrite the piece I’d just submitted—with some trepidation, I might add—critiquing...

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The Future of Mobile (is the Web)

an Article written by Christopher Butler on May 24, 2011

...what “responsive” means as far as web design is concerned, a recent Design Shack article by Joshua Jackson provides a useful explanation—showing how responsive web design works by employing CSS media queries to reorganize page elements based upon the maximum...

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