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Article

"I Don't Know"

an Article written by Christopher Butler on September 23, 2013

...There is a way. Steve Brock (pictured above in a goofy comp I made years ago to celebrate his zen) is a cofounder of Newfangled. He’s been doing design and development since it was possible for someone to do it...

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Article

Strategy Sessions: Improving email deliverability and inbox placement

an Article written by Lauren O’Brien on February 18, 2015

...if people receiving that mail are unsubscribing or if they are getting put in spam folders, etc. If that’s happening a lot, you’re going to get dinged on your sender reputation. What we do at Newfangled is all of our...

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Article

CRM

Enforcing Salesforce Data Standards With Validation Rules

an Article published on March 12, 2015

...the data meets the standards. Let’s walk through building a validation rule, using an actual example from the Newfangled org. When a sales user marks an opportunity as “Closed Unqualified,” we have a custom field called “Unqualified – Reason” to...

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Event

ConvergeSE 2015

an Event written by Christopher Butler on February 24, 2015

Newfangled’s COO, Christopher Butler, will be a keynote speaker at the 2015 ConvergeSE conference, which will be held in Columbia, SC in April....

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Article

Email Marketing

Benchmarking the High-Performing Agency Website, Part II: Email Deliverability & List Cleanliness

an Article published on March 30, 2015

...address from which your mail is sent. Most email marketing or marketing automation platforms will be sending your email from a shared IP address. At Newfangled, we have purchased a dedicated IP address that is used only by us and...

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Article

The Warm Call

an Article published on December 23, 2008

Newfangled has gotten its marketing engine revved back up in a major and unprecedented way. It used to be that marketing simply meant cold calling. That is still going on, but there is so much more to it now. Were...

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Event

HOW Interactive, 2015 Chicago

an Event written by Christopher Butler on May 26, 2015

Newfangled’s COO, Christopher Butler, is serving as the Program Director for this year’s HOW Interactive Design Conference, which will be held in Chicago in October. He’ll also be speaking at the event....

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Article

Content Strategy

The Right (and Wrong) Ways to Produce Content for Lead Generation

an Article written by Rachel Pease on October 3, 2022

...like most firms, you and your colleagues have the knowledge necessary for great content. It’s finding time to produce it regularly and weave it into a larger content marketing machine that proves difficult.  Let Newfangled do that part for you....

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Article

Five Email Design Tips to Increase Engagement

an Article published on November 2, 2016

A lot of the content in the Newfangled blog is centered on lead development best practices when it comes to your website. That’s because the website has been the hub of digital marketing for a while now, and it has...

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Article

Content Strategy

It's Not Me, It's You: How to Write About Your Firm and Engage Prospects

an Article written by Tema Flanagan on August 6, 2020

...strategically, in a way that resists sliding into cheap-sales-pitch territory. At Newfangled, we use a very specific framework to identify the strategic parameters for each article we — and our clients — write. In addition to identifying a target persona,...

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