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Content Strategy

How to Activate Your Positioning in Your Content

an Article published on September 10, 2020

...right. 2. Make sure everyone’s on the same page internally. If you’ve confirmed that your positioning is, in fact, what it should be, the next step is to make sure your entire team understands and commits to it, too. We’re...

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Show Me The Money

an Article published on June 17, 2008

...an image, let alone $495.00. Heres my idea. Instead of sending me 3D glasses or a 45 page booklet on the history of the internet, the stock companies should take the money they blow on promotional mailings and lower the...

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A fool with a plan can beat a genius with no plan.

an Article published on August 7, 2008

...doing (not to say that some people get lucky), which is why weve been slowly placing more and more emphasis on strategy here at Newfangled and in our blogging. Its not because its trendy, its because it just makes sense....

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The insights of a low-fi person person going tech.

an Article published on June 12, 2008

...music (a post yet to come). But Ive accepted much. A few years ago I finally decided to step into the present, at least with one foot, and now Im beginning a career in web development at Newfangled Web Factory–a...

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Strategy Sessions: Choosing the Right Email Format for Your Audiences

an Article written by Lauren O’Brien on June 15, 2015

...mean these types of designs have their place for sure, but think about the efficacy of an email that you may have received that just looks like it came from an individual person. If you subscribe to Newfangled’s email list,...

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You Should Be Happy

an Article published on November 5, 2013

...other and you should be happy.  Maybe it’s because I’m old(er than most of my colleagues). Maybe it’s because I’ve had a lot of awful jobs. I know how fortunate I am to work at a place like Newfangled and...

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All That Other Video on the Net

an Article published on December 17, 2008

...of Scott McCall (a former Newfangled Project Manager) performing at a nearby club last night. This just shows how radically easy it has become to capture and share video online. Dave recorded this high-def video just hours ago and now...

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Time Lapse Video of Scott

an Article published on November 13, 2007

Two Hour Time Lapse of Newfangled Web Factory from able parris on Vimeo....

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Tapping in to the Larger Blogging Community

an Article published on October 7, 2008

...too. Weve set up a Newfangled group (join!), which we use to provide RSS feeds to our blogs and newsletter. I also link to some blog posts on my profile, especially the interviews Ive been doing for the past few...

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Prospect Experience Design

User Onboarding Analysis

an Article published on January 30, 2015

In recent months, we’ve began introducing a new tool to the very early planning stages of Newfangled’s process in certain cases. It’s called user onboarding analysis: a way of documenting the full process users go through when there’s a complex...

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