Search Newfangled

Article

New Content for New Formats

an Article published on December 9, 2008

...on Twitter or following a recipe from a Mark Bittman video played on a refrigerator that automatically senses what ingredients are missing and texts an order to the grocery store (it will soon exist!). Then they should think about what...

Read Now About

Event

Advanced Planning + Lead Generation

an Event written by Mark O’Brien on January 6, 2015

1/29 – 1/30/2015 in Nashville, TN Join David Baker and Mark O’Brien in Nashville for two days of exploration into how to create the right lead generation plan for your agency, and which tools you need to best support that...

Read Now About

Article

Content Strategy

Writing About Your Firm's Culture May Sabotage Your Marketing Efforts

an Article published on July 13, 2020

...as You Think It Is Agency culture has evolved from the glory days of Madison Avenue to borrowing workplace trends from Silicon Valley. Whether you’ve unknowingly modeled your firm after Don Draper or Mark Zuckerberg, your firm’s culture may not...

Read Now About

Event

4A's Webinar

an Event written by Mark O’Brien on October 23, 2015

On Tuesday, October 20th, Mark O’Brien presented a webinar for the 4A’s on the core benchmarks of the successful agency website. The American Association of Advertising Agencies is one of the largest and most prestigious agency associations in North America,...

Read Now About

Article

CRM

Decoding the Salesforce Database: Frequently Asked Questions

an Article published on November 8, 2016

...add a custom field to the Opportunity object called Reason Lost, which we want sales to fill in when they mark an Opportunity as Closed Lost. What type of data should it store? Information about why we lost the Opportunity....

Read Now About

Webinar

Prospect Experience Design

The Firm of the Future, Part 2: This Machine Will Tell You What To Do Next

hosted by Mark O'Brien, Christopher Butler and Dave Mello on September 21, 2017

Access Now

Join Chris Butler, Dave Mello, and Mark O’Brien as we discuss our thoughts on machine learning’s impact on the discipline of digital marketing, and showcase the tools we’ve created to make the most of this exciting new development....

Access Now About

Event

Valuable Content + Bristol Content Group

an Event published on August 23, 2014

Mark O’Brien and Christopher Butler spoke at a Valuable Content sponsored event with the Bristol Content Group on the future of web development. A full writeup of Chris’s talk is here....

Read Now About

Podcast

Content Strategy

Marketing is Easier Because We Know Our Audience

a Podcast hosted by Mark O'Brien on November 2, 2020

...who our audience is — we know who we’re talking to…Specialization allows us to speak to exactly what’s happening with our prospects at their business-level.” In this episode, Mark speaks with Diana Fryc, Partner and Chief Sales & Marketing Officer...

Listen Now About

Event

Mirren Live 2021

an Event published on May 19, 2021

...world-class assembly of agency and client trailblazers — and this year Lauren McGaha, Chris Butler & Mark O’Brien will be part of the mix. The conference takes place May 19-20, but following the conference, we will be hosting a workshop...

Read Now About

Publication

A Website that Works

a Publication written by Mark O’Brien on September 2, 2014

...9-Step Process, Mark O’Brien provides a framework for creating website strategies that will help you take the lead on client web projects and plan sites that specialize in attracting, informing, and engaging the right audience. Hardcover: 140 Pages Dimensions: 5...

Read Now About