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Tracking offline marketing efforts that bring traffic to your website

an Article published on June 24, 2010

...(keychains, mugs, lanyards, etc.) -a happy employee who is eager to greet you This post will discuss how we can leverage Google Analytics and the Newfangled tracking system to help show that the marketing dollars spent on the paraphernalia was...

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QA?

an Article published on July 3, 2008

...the Newfangled project world is a plan to make sure that everything works as it was intended to work and looks as it was intended to look. We recently revamped our Project Anatomy document, which specifies all the steps and...

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Prospect Experience Design

Time/Timing

an Article written by Christopher Butler on August 26, 2013

...writing ideas document I keep on my desktop. I’ve referred to it many times in conversation, and I can’t count the ways it relates to what we do here at Newfangled. But until now, I haven’t had quite the right...

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Our Experience with Online Advertising

an Article written by Mark O’Brien on January 18, 2009

Starting in November 2008, I started placing ads. Aside from a single instance I can recall, Newfangled has never purchased any ad space anywhere, so this was an experiment for us. We place a single ad that was as close...

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Prospect Experience Design

In Real Life

an Article written by Christopher Butler on January 19, 2009

...much prefer the old hand-painted illustrations, however inaccurate they may be. Here are a couple examples of graphics that embrace the IRL sensibility (Click the images to see more. The second one is a video.): What say the Newfangled designers??...

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Screens Within Screens

an Article written by Christopher Butler on February 9, 2009

...half, according to Nielsen. We are so smitten with screens that we often can’t bear to choose one over another: 31 percent of Internet use occurs while we’re in front of a TV set. We are also taking an interest...

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The Quantified Worker

an Article written by Christopher Butler on February 10, 2009

...company (as apposed to a client). I dug a bit deeper and saw that about 90% of that “service” total is actually my Newfangled strategy time. This aligns much more with my sense for how I spend my time here....

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Content Strategy

Communicating technically to the non-technical

an Article written by Dave Mello on March 6, 2009

At Newfangled, one of our most important services to our clients is helping them make sense of the web. We’ve gotten really good at it. Systems such as our grey-screen prototyping process are excellent facilitators at conveying complex technical systems...

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Prospect Experience Design

Web Design 101: Matching Colors on the Web

an Article published on March 9, 2009

...in-depth explanation for those who crave more technical data. Adobe Photoshop (Newfangled’s web design tool of choice) approximates color matching through its Color Picker. There are several color libraries available through the picker, such as the Pantone Color Matching System...

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Tell Me Your Problems

an Article published on April 24, 2008

...solutions and having the designer scratch their heads trying to figure out what the clients intentions were. At Newfangled, we provide the client with a Website Profile questionnaire at the beginning of the project to help them think through some of...

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