Search Newfangled

Article

Content Strategy

Is SEO Dead?

an Article written by Mark O'Brien on January 6, 2025

...to choose to spend enough money to get the return from SEO that you would expect. And that’s one of the reasons why I say SEO is dead. It just takes so long. When you decide to finally and truly...

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Webinar

Business Development

What's New — And What's Next — With Magnolia

hosted by Lauren O’Brien on January 30, 2025

...at 12 p.m. EST Lauren O’Brien and John Nugent will show you what’s possible with Magnolia. Find out how agency-specific frameworks make Magnolia a truly standout tool. Learn how agencies are using Magnolia to step into the future of strategic...

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Article

Content Strategy

I’m a Human Writer. Here’s How AI Fits Into My Job. 

an Article published on August 15, 2024

...when a sentence is too long to please the SEO bots, even if it is technically correct.  You know when and how to add internal and external links to further boost SEO and provide a solid user experience for folks...

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Page

Test Calc

a Page published on February 13, 2025

Lead Calculator (multipage) Step 1 of 6 16% How many unique visitors visit your website each weekday? How many targeted prospects are currently on your email list? Does each page of your site have a detailed positioning statement? Do you...

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Article

Business Development

The Two Most Important Factors for Effective Marketing

an Article written by Mark O'Brien on September 10, 2024

...We don’t care so much about click throughs, open rates, page views, gross metrics or that kind of thing. Instead, we measure everything based on exact individuals engaging with you — by name, face, and email. As soon as we go...

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Article

Email Marketing

Turn Prospects Into Clients With List Segmentation and Lead Scoring

an Article published on April 11, 2024

...page* Viewing case studies* Content downloads *The website pages that you apply value to will vary based on your business. Visits to positioning pages and case studies typically indicate “high intent” for doing business, so that’s why we recommend starting...

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Article

Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...waste as there are currently 179,000,000 search results on Google for this phrase and results on the first page all have similarly worded titles. (results from January 27th, 2022) Competing with that would be difficult, to say the least. But...

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Podcast

The One Where We Ask Again, Is Content Marketing Dead?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 4, 2018

...we have two podcasts. Chris Butler: Right. I don’t know what the eight version of quadruple is but- Mark O’Brien: Yeah, I was gonna octupaling. Chris Butler: Eightupling. Yeah, we’re octupaling it with your podcast. Lauren Siler: Yeah. Chris Butler:...

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Podcast

Prospect Experience Design

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on December 7, 2017

...action and say, “You know what, I want that.” So that’s four different pages: home page, capabilities landing page, service detail page, case study; that you need to guide somebody through, make sure that nobody drops off, and make sure...

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Podcast

Finding Entrepreneurial Community

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 12, 2018

...things- Mark O’Brien: Stickers. Stickers. Chris Butler: A banjo, a ukelele, yeah. Mark O’Brien: Stickers. More stickers than your car. Chris Butler: Yes. Lauren McGaha: That’d be hard to do. Mark O’Brien: Little known fact, Chris Butler’s car is covered...

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