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The Best Strategy for Moving Prospects Through Your Marketing Funnel

an Article published on April 16, 2024

...we’re going with all of this. The hierarchy of the effects model has been applied to countless marketing funnels. But while the terminology may vary, the thinking behind it remains consistent. At Newfangled, we use the following terms to describe...

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Paid Media

Are LinkedIn Ads Worth the Price?

an Article published on May 3, 2024

...since there’s nothing that compares, you might decide you can’t afford not to invest at least a portion of your ad budget on LinkedIn. Want more good stuff like this? Connect with Newfangled on LinkedIn or subscribe to our newsletter....

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Podcast

The Pros and Cons of Personalization

a Podcast hosted by Christopher Butler and Dave Mello on October 12, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-19-the-pros-and-cons-of-personalization Transcript Chris Butler: Welcome to the Newfangled Agency Marketing Matters Podcast, I’m Chris Butler. Dave Mello: And I’m David Mello. Chris Butler: And this is Dave’s first time on the podcast. Dave Mello: I know, it’s very exciting. Chris...

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Podcast

Should Your Website Have an "About You" Page?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 30, 2018

...looked at this page to do next? So, if someone comes to the About You page, what do we want them to do next? Mark O’Brien: From my perspective, that’s as close to a closing page as we get. That’s...

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How To Do SEO

an Article published on February 29, 2008

...page title, so I’m making the editorial decision to truncate it for the visible page title. I’ll use “Determining Web Page Keywords” instead. Our CMS is designed to always uses “H1” tags for these visible page titles. If you’re hard...

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How To Do SEO, Part 2, Farming vs. Hunting

an Article published on March 26, 2008

...fact it’s every page other than the home page that are most likely to be the first impression page. Not nearly enough time is spent considering the overall impression and positioning of a sub-page Watch the video! when it functions...

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Prospect Experience Design

If Your Home Page Isn't Doing This, It's Broken

an Article written by Christopher Butler on September 11, 2020

...content, typically directed there by a list of “related articles,” or they will click the logo and navigate to the home page. If they do visit another article page, they will typically navigate from there to the home page. That...

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Prospect Experience Design

Behind the Scenes: The Website Design Process

an Article published on January 5, 2012

...Got approval on the home page. Site skinning is coming along nicely. Just gave Jim the last of the Photoshop files. Can’t remember the last time I laid out every single page in a website. I went into the CSS...

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Podcast

Form First Design

a Podcast hosted by Christopher Butler, Lauren Clarke and Dave Mello on February 15, 2018

...Butler: For instance, if you buy a list and Dave Mello, the director of technology at Newfangled is on that list, and you know that he is Dave Mello, director of technology at Newfangled, which has sub 50 employees, which...

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Prospect Experience Design

Webpage Speed Dating

an Article written by Christopher Butler on September 27, 2011

...any words from the page he viewed. He noticed a subscribe call to action, as well as general page structure attributes. In the second test, Chris also did remember specific words from the page. He also noted the page’s design....

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