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Questioning the Value of Online Content

an Article written by Christopher Butler on August 19, 2009

...the value of content has been central to the thinking behind our own marketing and content strategy at Newfangled. We’ve been prolific in our writing over the past few years, but are now at the point that calibration and value...

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The Long-Term Relationship is Where Things Really Get Interesting

an Article written by Christopher Butler on August 21, 2009

...about the long-term relationship!” A typical web project for us at Newfangled can take anywhere from 6-9 months, from initial consulting, through prototyping, design, build, design application, quality control, content entry and going live. It’s a long, involved process during...

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On Ethical Technology

an Article written by Christopher Butler on December 7, 2011

This isn’t exactly Newfangled material, but in case anyone here is interested, I’ve been blogging about ethics and technology over here for the last several days. I’ll probably finish out the week, assuming I don’t somehow find more to rant...

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The History of Our Office

an Article written by Mark O’Brien on November 13, 2009

I just read/listened to Sarah’s great post about the soundscape of the Newfangled office and got inspired to write down a few things I’ve recently learned about our historic digs. When we had our last front porch social with BlogAds...

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Prospect Experience Design

Info First, Design Next

an Article published on May 2, 2013

...often call information design information architecture, though they’re not exactly the same thing. This gets a bit sticky, but at Newfangled, we approach these two things one after the other. We start with prototyping a site, which is the information...

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What Blogging Feels Like

an Article written by Christopher Butler on June 16, 2011

...Those are much easier to share, and I do so fully aware that it may be frustrating to hear them from me given how much content I and my colleagues at Newfangled are able to create. Just know that it’s...

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Show Me the Data!

an Article written by Christopher Butler on November 16, 2009

If I had to identify one of the biggest themes from the past year at Newfangled, one of them would definitely be measurement. In fact, ever since we started a serious resourcing effort back in 2007, we’ve been learning just...

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Prospect Experience Design

Interview with Eric Holter on Website Prototyping

an Article written by Christopher Butler on March 29, 2011

This month’s newsletter is all about website prototyping from a designer’s angle. In anticipation of that, I sat down last week for a few minutes with Newfangled’s founder, Eric Holter, to chat about how he discovered the value of the...

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Putting You in Control of Your Website's Social Media Integration

an Article published on February 9, 2011

...navigation. This desire of interaction and connectivity presented a great opportunity for Newfangled.  I recently spoke with one of our developers, Jim Hendrickson, to discuss some tools that he is using to help our clients integrate their social media accounts...

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Intro to CRM & Web Lead Management

an Article published on January 31, 2011

...I made a goal to finally tackle this subject and get a better understanding of the CRM and Lead Marketing Automation landscape. I shared what I learned with the Newfangled team in a recent Lunch & Learn session, but also...

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