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Article

Twitterview with Bryn Mooth for the HOW MYOB Conference

an Article written by Mark O’Brien on October 4, 2010

...is the transcript. First, tell us a bit about who you are and the work that you do. I’m the President of Newfangled.com. We specialize in helping agencies with web work for themselves and their clients. And I’m so pleased...

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Article

When a Persona Can Be Your Best Advocate

an Article published on November 3, 2010

...firm like Newfangled to guide you through the process, it will add cost and time. However, persona development is one of the few parts of the process companies can do independently prior to the project kickoff. How? Simple. Talk to...

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Article

Content Strategy

The Right (and Wrong) Ways to Produce Content for Lead Generation

an Article written by Rachel Pease on October 3, 2022

...like most firms, you and your colleagues have the knowledge necessary for great content. It’s finding time to produce it regularly and weave it into a larger content marketing machine that proves difficult.  Let Newfangled do that part for you....

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Article

Email Marketing

How Apple’s Email Privacy Update Could Alter Your Marketing Strategy

an Article written by Justin Henning on October 13, 2021

...email accounts (@gmail.com, @yahoo.com, @icloud.com, etc). If most of your qualified leads come from company email addresses (such as @newfangled.com), you could require a non-free email address to be provided in order for the form to complete and submit. There...

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Content Strategy

Your “Secret Sauce” Is Your Firm’s Best Selling Point — Give It Away For Free

an Article written by John Nugent on September 22, 2021

...Newfangled Content Coaching team, we found that exactly zero have given “too much” away.  A few clients have mentioned that unsavory competitors took their content and published it on their sites, resulting in no observable adverse sales results.  Trust that...

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Event

The Bureau of Digital Presents: Building a Better Content Marketing Strategy

an Event published on May 20, 2021

The Bureau of Digital (BOD) is hosting a workshop on June 10, led by Newfangled’s very own, Lauren McGaha. In this workshop, Lauren McGaha will teach you how to uncover your firm’s most compelling point of view and elevate it...

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Article

My Web Reading Stats

an Article written by Christopher Butler on May 10, 2010

...By the way, I’m not one of those crazy self-trackers! I don’t measure my sleep patterns, the number of haircuts I get, what I eat each day, or anything like that. I do a lot of measuring for Newfangled, though…...

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Article

Hyperity

an Article written by Christopher Butler on March 5, 2010

Yesterday, the entire Newfangled team gathered for a one-day mini-retreat. This is something we do each winter as a sort of state-of-the-company event, where we go over company news, talk about various topics related to what we do as a...

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Article

Content Strategy

It's Not Me, It's You: How to Write About Your Firm and Engage Prospects

an Article written by Tema Flanagan on August 6, 2020

...strategically, in a way that resists sliding into cheap-sales-pitch territory. At Newfangled, we use a very specific framework to identify the strategic parameters for each article we — and our clients — write. In addition to identifying a target persona,...

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Article

Intro to CRM & Web Lead Management

an Article published on January 31, 2011

...I made a goal to finally tackle this subject and get a better understanding of the CRM and Lead Marketing Automation landscape. I shared what I learned with the Newfangled team in a recent Lunch & Learn session, but also...

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