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Avoid Marketing Automation Struggles - Plan Ahead

an Article published on August 29, 2013

Over the past six months, Newfangled has created a lot of content about marketing automation.  If you’ve read it all (or even just some of it), you’re likely/hopefully amazed at all of the different facets of marketing automation software and...

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"I Don't Know"

an Article written by Christopher Butler on September 23, 2013

...There is a way. Steve Brock (pictured above in a goofy comp I made years ago to celebrate his zen) is a cofounder of Newfangled. He’s been doing design and development since it was possible for someone to do it...

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You Should Be Happy

an Article published on November 5, 2013

...other and you should be happy.  Maybe it’s because I’m old(er than most of my colleagues). Maybe it’s because I’ve had a lot of awful jobs. I know how fortunate I am to work at a place like Newfangled and...

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Prospect Experience Design

Designing CTA Form Fields for a Better User Experience

an Article published on June 4, 2014

...it So, what makes a form both inviting and attractive? First off, don’t hide the form fields! You see this pretty often these days (including here on Newfangled.com — for the moment, anyway), where a CTA displays an offer, and...

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Email Marketing

How to Comply with Canada's Anti-Spam Legislation (CASL)

an Article published on June 11, 2014

...your lawyer, if needed). Also remember that you can continue sending marketing email to any of your existing customers in Canada due to the existing business relationship. But for all other contacts, you should consider the steps above. At Newfangled,...

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Hyperity

an Article written by Christopher Butler on March 5, 2010

Yesterday, the entire Newfangled team gathered for a one-day mini-retreat. This is something we do each winter as a sort of state-of-the-company event, where we go over company news, talk about various topics related to what we do as a...

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Show Me the Data!

an Article written by Christopher Butler on November 16, 2009

If I had to identify one of the biggest themes from the past year at Newfangled, one of them would definitely be measurement. In fact, ever since we started a serious resourcing effort back in 2007, we’ve been learning just...

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The Warm Call

an Article published on December 23, 2008

Newfangled has gotten its marketing engine revved back up in a major and unprecedented way. It used to be that marketing simply meant cold calling. That is still going on, but there is so much more to it now. Were...

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Content Strategy

Communicating technically to the non-technical

an Article written by Dave Mello on March 6, 2009

At Newfangled, one of our most important services to our clients is helping them make sense of the web. We’ve gotten really good at it. Systems such as our grey-screen prototyping process are excellent facilitators at conveying complex technical systems...

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Interview: Anaezi Modu, ReBrand

an Article published on July 15, 2008

...Just visit the blog and leave a comment. I’ll be starting one for ReBrand, hopefully soon. What am I waiting for? Great question. No more excuses! You great folks at Newfangled have been incredibly helpful and supportive about getting one...

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