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Article

Synchronicity of Ideas in Contemporary Web Culture

an Article written by Christopher Butler on August 21, 2009

In responding to a comment from @MaggieB on our May, 2009 newsletter, A Practical Guide to Social Media, who credited us for devising a “Newfangled” marketing method, I brought up the concept of “multiples,” or the phenomenon of simultaneous discovery....

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The Warm Call

an Article published on December 23, 2008

Newfangled has gotten its marketing engine revved back up in a major and unprecedented way. It used to be that marketing simply meant cold calling. That is still going on, but there is so much more to it now. Were...

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Screens Within Screens

an Article written by Christopher Butler on February 9, 2009

...to under one hour per day! Clearly Newfangled employees are going to be on the fringe here: we spend all day on the internet (so, roughly 7.5 hours per day) and probably comparatively little watching television (several of us don’t...

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Interview: Anaezi Modu, ReBrand

an Article published on July 15, 2008

...Just visit the blog and leave a comment. I’ll be starting one for ReBrand, hopefully soon. What am I waiting for? Great question. No more excuses! You great folks at Newfangled have been incredibly helpful and supportive about getting one...

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Article

Design Guidelines for Agencies, Part 1: Calibrating Your Equipment

an Article published on July 22, 2008

Newfangled is always looking for ways to improve our agency relationships and make the web development process more productive and enjoyable. With that in mind, Ive decided to write a series of how-to posts to help agencies create useful, well-organized...

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Creative Questionnaire: Suzie Im

an Article published on September 4, 2008

...from several sources including: Web Strategist, PL Design Line, as well as Newfangled. First step in my design process: I first run design concepts/ideas through my head then surf the web to gather more ideas, then search through stock photography...

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Article

Tell Me Your Problems

an Article published on April 24, 2008

...solutions and having the designer scratch their heads trying to figure out what the clients intentions were. At Newfangled, we provide the client with a Website Profile questionnaire at the beginning of the project to help them think through some of...

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Article

QA?

an Article published on July 3, 2008

...the Newfangled project world is a plan to make sure that everything works as it was intended to work and looks as it was intended to look. We recently revamped our Project Anatomy document, which specifies all the steps and...

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Article

Our Experience with Online Advertising

an Article written by Mark O’Brien on January 18, 2009

Starting in November 2008, I started placing ads. Aside from a single instance I can recall, Newfangled has never purchased any ad space anywhere, so this was an experiment for us. We place a single ad that was as close...

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Article

Prospect Experience Design

In Real Life

an Article written by Christopher Butler on January 19, 2009

...much prefer the old hand-painted illustrations, however inaccurate they may be. Here are a couple examples of graphics that embrace the IRL sensibility (Click the images to see more. The second one is a video.): What say the Newfangled designers??...

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