Designing “A Newfangled Approach To Your Website”
Last week, Chris Butler provided some back-story on how our book series, "A Newfangled Approach To Your Website, Volumes 1 and 2" came to be. I thought it would be appropriate to round out that post with one that covers the design of the books...
The Content Entry Process
The process of content creation and content entry for a new website can often be a daunting one. It is a long process that often takes more time than anticipated. Think of it as moving into your first house after college.
Our Web Development Book Series
I'm excited to announce the first installments of our series, A Newfangled Approach to Your Website. You may have already seen the banners for volumes 1 and 2 on our homepage, but I thought a blog post was in order to tell the story of how it came about...
Content Strategy for Agencies
The Non-Written Disciplines of Writing: Editing
This last non-written discipline of writing is probably the easiest to understand, but also the most difficult to really do well. This is because there are actually two different types of editing that need to be a part of your writing process—and both require your collaboration with others...
Bridging the Communication Gap
I can count the number of our clients I've met in person on two hands. It's astounding to consider what a web team can accomplish just by email and phone. Yet, for certain issues (like gathering group feedback, remote training sessions, or troubleshooting bugs) there's no substitute for the ability to peer over the client's shoulder, or have them peer over yours. It's in these few, especially tricky remote communication gaps that projects can quickly go awry. Luckily, I've found a number of tools over the years that allow me to close that gap and rest assured that we're on the same page. Here are a few of these that I find particularly helpful.
Twitterview with Bryn Mooth for the HOW MYOB Conference
The opportunity to speak at HOW Magazine's MYOB conference in New York City next week is a real honor for me. I can't
wait to present my session on how agencies can make their sites
irresistible to prospects. In preparation for the event, Bryn Mooth, the edtor of
HOW, hosted a Twitterview with me.
The Non-Written Disciplines of Writing: Planning and Research
While reading (the first of the non-written disciplines of writing) is, ideally, a much more inspiring and motivational experience, the next two are the ones upon which your ability to write actually hinge. Unless you are only going to write something good once, planning is essential. It's the structure to which you will hold yourself accountable when the going gets tough
Online Tracking: If They Are Watching, Should You Watch, Too?
While ignoring the inner workings of tracking technology might be tenable for the average web user, those of us working in the digital marketing space are going to need to familiarize ourselves much more with how it all works, even if we have to figuratively hold our noses while doing so. In this article, I want to bring you up to speed on how tracking works, differentiate between limited and unlimited tracking, and explore how limited tracking can actually benefit users and marketers alike...
Score a Content Touchdown
Not all content is created equal. Make sure that you are chosing a content strategy that will lead you to success. In sports, you have to have a strategy before you can employ tactics or plays, and the same is true with content. Choose a solid strategy before you decide how you are going to deliver your content (blogs, newsletters, whitepapers, etc.).