Finding Your Engagement Style: Talking
One of the hardest things about sustaining your content strategy is continually developing good ideas. Writing, believe it or not, is not always the best way to do that. In fact, many good writers naturally engage with ideas in other ways besides writing them down. Over the next four posts, I want to briefly review four different engagement styles and show how each can be a great place to start working through ideas before you start formally writing anything...
Health Enterprises Goes Live
Last week we launched a new site for Health Enterprises, a global supplier of consumer healthcare products and Newfangled client for over eight years.
MarketingProfs Online Seminar
Putting You in Control of Your Website’s Social Media Integration
Interview with Newfangled developer, Jim Hendrickson, to discuss social media integration and how to give the client control and flexibility in the ever-changing world of social networks.
10 Years | 10 Things
Once a month at Newfangled, we have a Lunch & Learn session in which a member of the team shares a presentation (amidst pizza and soda) on a topic that interests them and relates to their role at the company.
"10 Years | 10 Things," explains some of the things I've learned since working as a web designer.
Intro to CRM & Web Lead Management
Despite working on many projects involving complex CRM integrations over
the past few years, I've had a tough time understanding the big picture
of how these systems work and how their services differ from one
another. In late 2010, I made a goal to finally tackle this subject and
get a better understanding of the CRM and Lead Marketing Automation
landscape. I shared what I learned with the
Newfangled team in a recent Lunch & Learn session, but also wanted to
share it here for those of you who are similarly bewildered by the web
lead management field.
Your Website is Not for You!
Even though creating consumer personas has been a common marketing practice for decades, applying the same principles to website planning tends to be overlooked. But without going through the process of web persona development, your client is much more prone to making guesses or assumptions about who their prospects are. In most cases, their guesses/assumptions will really look more like them than anyone else. Creating web personas, whether they are specific, general, or behavioral, prevents us from mistakenly building websites for ourselves rather than those we want to serve...
